Account Manager, VIP

Account Manager, VIP

Purple has a unique opportunity for a senior level publicist to join our global PR agency's New York office leading luxury VIP / Fashion accounts. As a senior lead for the VIP & Influencer services team, this individual must have a proven track record of developing and executing strategic, integrated media / event / influencer campaigns and successfully managing and mentoring junior team members. The ideal candidate will have agency experience with fashion weeks, event activations, and luxury fashion brands. Strong stylist contacts and personal relationships are a must.

The Account Manager will work closely with the VIP & Fashion teams based in NY & LA. They will be supporting on accounts and projects, serving as a trusted strategist and expert voice for clients. This individual will serve as a mentor, manager, and lead by example for all account teams on client management, results, staff development, and strategic brand guidance.

Key Responsibilities

Proactively build and implement strategy for clients

Evaluate and understand client business objectives and crafts strategies that reflect those business objectives

Pull and collaborate with different divisions across the agency and office to ensure the client is getting access to the agencys network-wide expertise

Manage client benchmarks and deliver strong placements through leadership and guidance

Consistently produce high quality internal and external communications content

Manage and motivate other members of the team to ensure day-to-day operations run smoothly and PR results are delivered, while supporting them in their growth to the next level

Collaborate with division heads and project teams as necessary to seamlessly integrate cultural programming into project strategy and schedule and ensure successful execution of press and social media campaigns, special events, collaborations, and / or other deliverables

Work across multiple brands while meeting and maintaining client expectations

Execute and analyze reporting, using available platform and tools

Maintain strong client relationships with regular contact including updates, ideas, meetings, and regular results reporting

Maintain and foster new relationships with VIP stylists, influencers & KOLs utilizing the Purple showrooms and meeting spaces

Skills, Knowledge and Expertise

4+ years of VIP / Fashion Public Relations experience at a PR agency and / or brand

Knowledge of key stylists, publicists, managers / agents, and influencer contacts across key social media platforms including Instagram & TikTok

Proven track record of dressing celebrities and a database of top stylists, influencers, and socials

Ability to be very nimble and work efficiently and effectively in a fast-paced environment

Integrated communications campaign conception beyond traditional media

Articulates ideas confidently and succinctly and is comfortable with public speaking and presentations

Superior high-level media contacts across broadcast, print, and online media

A "proactive" attitude and team mentality and experience leading a team

Excellent written and verbal communication skills

Foreign language skills (speaking, writing, etc.) are a plus

Exceptional problem-resolution skills, including the ability to think creatively and outside the box

Knowledge of media monitoring and performance monitoring platforms including Launchmetrics, Muck Rack, and Influencer Intelligence

About Purple

Purple is independent in philosophy, attitude, and operation offering a boutique in-house approach, the strategic requirements of each client are individually tailored from the outset. Purple's services cover press relations, editorial procurement, product placement, and high profile event management. A specialist knowledge of the beauty, fashion, lifestyle, and entertainment industries gives unrivalled insight into brand positioning and sustaining meaningful press coverage.