Account Manager, VIP

Description

Purple has a unique opportunity for a senior level publicist to join our global PR agency’s New York office leading luxury VIP / Fashion accounts. As a senior lead for the VIP & Influencer services team, this individual must have a proven track record of developing and executing strategic, integrated media / event / influencer campaigns and successfully managing and mentoring junior team members. The ideal candidate will have agency experience with fashion weeks, event activations and luxury fashion brands. Strong stylist contacts and personal relationships are a must.

The Account Manager will work closely with the VIP & Fashion teams based in NY & LA. They will be supporting on accounts and projects, serving as a trusted strategist and expert voice for clients. This individual will serve as a mentor, manager, and lead by example for all account teams on client management, results, staff development and strategic brand guidance.

Key Responsibilities

• Proactively build and implement strategy for clients
• Evaluate and understand client business objectives and crafts strategies that reflect those business objectives
• Pull and collaborate with different divisions across the agency and office to ensure the client is getting access to the agency's network-wide expertise
• Manage client benchmarks and deliver strong placements through leadership and guidance
• Consistently produce high quality internal and external communications content
• Manage and motivate other members of the team to ensure day-to-day operations run smoothly and PR results are delivered, while supporting them in their growth to the next level
• Collaborate with division heads and project teams as necessary to seamlessly integrate cultural programming into project strategy and schedule and ensure successful execution of press and social media campaigns, special events, collaborations, and / or other deliverables
• Work across multiple brands while meeting and maintaining client expectations
• Execute and analyze reporting, using available platform and tools
• Maintain strong client relationships with regular contact including updates, ideas, meetings and regular results reporting
• Maintain and foster new relationships with VIP stylists, Influencers & KOLs utilizing the Purple showrooms and meeting spaces

Skills, Knowledge and Expertise

Purple is independent in philosophy, attitude and operation –offering a boutique in-house approach, the strategic requirements of each client are individually tailored from the outset.

Purple’s services cover press relations, editorial procurement, product placement and high profile event management.

A specialist knowledge of the beauty, fashion, lifestyle and entertainment industries gives unrivalled insight into brand positioning and sustaining meaningful press coverage.