Chief Marketing Officer

Chief Marketing Officer

About the role

Own demand generation and brand growth across multi-location HVAC and Plumbing businesses. Youll lead a high-performing team, scale local market playbooks, and build a data-driven engine that turns marketing dollars into booked jobs and profitable revenuewhile managing to a budget.

Key responsibilities

• Strategy & P&L impact

Build the annual / quarterly marketing plan tied to revenue, bookings, and CAC / LTV goals; allocate budget by market and channel.

Scale paid media (Google Ads, Local Services Ads , Meta), organic (SEO, Google Business Profiles , content), email / SMS, and field marketing (home shows, sponsorships, fleet / yard signage, D2D / direct mail).

Standardize location pages, NAP consistency, listings, service-area structure, and geo-targeted campaigns.

Own the marketing data stack (GA4 / GTM, dashboards, call tracking, CRM / ServiceTitan) and multi-touch attribution for calls, forms, chats, and LSAs.

Evolve brand architecture and guidelines; ensure consistent creative across trucks, uniforms, site, and ads.

Recruit, coach, and performance-manage a hybrid team; select and oversee agencies / vendors with clear SLAs and ROAS targets.

Ensure TCPA / CAN-SPAM / SMS compliance, privacy standards, and platform policies across all programs.

Requirements

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