Principal Product Marketing Manager, Agents for Good

Principal Product Marketing Manager, Agents For Good

Blackbaud is looking for a marketing leader to launch and grow our brand-new agentic AI solutions. This is a rare opportunity to operate with the energy and creativity of a startup inside an established public company focused on supporting the organizations, institutions, and corporations that drive social impact! In this role, you will join Blackbaud's Global Marketing COE and be responsible for the end-to-end GTM strategy and execution of six critical GTM functions :

• GTM Strategy : Analyze target market and opportunity; document market drivers to inform offer strategy; consult pillar leaders as they build, price, and package offers to align with buyer preference within margin targets; evangelize product fit per market.
• Positioning & Packaging : Distill market themes and product capabilities into master messaging to communicate benefits across geographies and verticals; develop marketing assets to enhance our position at all stages of the funnel.
• Product & Offer Launch : Drive sales velocity and power customer success through education on product launches, offer value, buyer personas, market trends, and competitive differentiation; host biannual Product Update Briefings.
• Sales Enablement : Document key sales plays by selling segment; enable frontlines (vertical sales, success, and renewals) on how to cultivate / sell opportunities within the designated segment; work with sales leadership, product management leadership, and the Marketing COE to represent solutions to influencers and partners.
• Customer Evidence : In partnership with product management and success, document critical outcomes delivered by product; drive creation of customer evidence collateral to influence purchase, adoption, usage, and retention as relevant across the customer lifecycle.
• Competitive Insights : Understand and communicate competitive differentiation at the product, solution, and company level; document opportunities to win against top competitors; arm sales and renewals teams to combat competitive threats.

The ideal candidate is driven to succeed in a start-up culture, passionate about the potential of AI, an excellent communicator and presenter, an active listener, agile thinker, and motivated above all to delight customers.

Details of the role include :

Experience and Skills :

Blackbaud is a remote-first company which embraces a flexible remote work culture. Blackbaud supports hiring and career development for all roles from the location you are in today!

Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.

The starting base pay is $117,200.00 to $157,500.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.

Benefits Include :