SENIOR DATA ANALYST, ENROLLMENT & MARKETING, Graduate Enrollment

The Senior Data Analyst, Enrollment and Marketing Insights, provides comprehensive data analysis and reporting to support Graduate Enrollment marketing and enrollment strategies. This role analyzes marketing campaign performance, website data, enrollment trends, and student lifecycle data to provide actionable insights that optimize marketing efforts, drive enrollment growth, and inform strategic decision-making.

The Analyst collaborates closely with both the Admission, Operations, & Policy team and the Strategic Marketing & Communication team.

Essential Functions :

• Enrollment Data Analysis

Analyze key enrollment metrics (application volume, yield rates, time-to-decision, etc.) to identify trends, predict outcomes, and inform strategic enrollment planning.

Leverage GA4 to analyze digital marketing campaign performance, user behavior, and website effectiveness.

Integrate Slate CRM data with GA4 data to provide a holistic view of the student lifecycle and the effectiveness of marketing efforts on enrollment outcomes.

Develop and maintain clear and concise reports and dashboards to communicate data findings to the marketing team, operations team, and other stakeholders.

Partner directly with schools and colleges to develop scholarship award strategies and optimize the allocation of scholarship funds.

Required Skills

Cover letter and resume required

Qualifications :

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, natural or protective hairstyle, religion, sex, age, national origin, physical or mental disability, sexual orientation, gender identity, genetic information, military service, pregnancy or pregnancy-related condition, or because of marital, parental, or veteran status. We are a VEVRAA Federal Contractor.

Required Experience

Cover letter and resume required

Qualifications :

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, natural or protective hairstyle, religion, sex, age, national origin, physical or mental disability, sexual orientation, gender identity, genetic information, military service, pregnancy or pregnancy-related condition, or because of marital, parental, or veteran status. We are a VEVRAA Federal Contractor.