Director of Marketing Partnerships

Partnership Marketing Manager

As a company that believes in openness and collaboration, partnerships are critical to our success. Within Marketing, we work with industry leaders and brands, not only to reach and communicate with our target audiences, but to accelerate joint innovation and shared value creation with like-minded people and partners. For Samsung, the US plays a critical role in maintaining our position as the #1 mobile brand globally, and so the success here at home is vital as, a force that contributes to global Samsung campaigns and initiatives. The smartphone market is highly competitive with little room for total market growth, and so our success lies in maintaining our own share, whilst securing share from competitors which means being bold and purposeful in our marketing activities. This is a role where those who share a passion and ambition to change the market will shine. This role has clear objectives :

• Re-shape Samsung's presence in the US making us the #1 choice in mobile, by
• Elevating our position in culture, whilst
• Bringing our technology to life in new ways that resonate with our target audiences.

In this role, the organization will look to you for your leadership in not only owning the overall Partnership strategy, but identifying, securing and executing partnerships with leading brands in categories that include Music, Sports, Lifestyle and Gaming. We believe in Fewer, Bigger, Bigger as the only way to drive impact and scale and so you will need focus on making every partnership deliver results. You'll need a high degree of E.Q. to work with x-functional stakeholders including PR, Social, Product Marketing and Media to deliver that goal. You'll also need to work closely with other organizational stakeholders including Finance, Legal, Sales, Product and Compliance.

This is a Partnership Marketing role, NOT a Partnership Biz Dev role you are expected to deliver Partnership programs end to end as part of full-funnel Integrated Marketing Team. Although this role is mobile-specific, other groups will expect you to be a source of best practice and expertise for marketing programs, and may call on your advice and input to help realize the potential of their businesses. You will rapidly become the "go-to" resource for guidance on partnerships and will need to act with confidence and strong leadership. You'll be working heavily with Samsung's internal teams in Korea to align on global-local strategies and implementations. You'll work heavily with our Carrier and Retail stakeholders to ensure maximum value and amplification. This is a fast-paced environment with a great mix of strategic planning, rapid execution and a bit of hustle! This role will report directly to Senior Director or Owned Media as part of the MX Marketing organization.

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