Video Content Manager - Williams Sonoma

Job Description

Overview of the Video Content Manager role

As the Video Content Manager, you will own the creation of video-focused cooking and lifestyle content from concept to post-production, shooting and editing for a variety of marketing channels including the website, Instagram, TikTok, YouTube and more. The video content manager is adept at tailoring style and technique by marketing channel and by project, from HiFi and high-profile collaboration launches to LoFi hands-in-pans product demos and social-first reels designed to capture attention and garner engagement.

You'll work closely with the brand content director to create a winning video strategy, then work collaboratively with test kitchen, photo, content and merchant teams to create that content -whether in our San Francisco test kitchen, Richmond photo studio, a local retail store or occasionally on location.

You'll be hands-on every step of the way, including concepting, storyboarding, shooting, editing, post-production, file management and overall project management to build brand awareness, enhance customer experience, and drive engagement for Williams Sonoma.

Responsibilities

• Help craft and drive our overall video marketing strategy, including development of style and lighting guides, shoot storyboards, shot lists, processes and more
• Shoot original, compelling, and creative video content tailored for a variety of platforms, including our website, YouTube, Instagram, Facebook and TikTok
• Transform the Williams Sonoma Test Kitchen into a veritable video production studio for shooting cooking videos, product demonstrations, and more
• Operate Canon cinema cameras for on-set and on-location shoots, ensuring professional image quality and consistency
• Set up and operate professional lighting equipment for small to medium-sized sets or locations, adapting for both lo-fi and professional shoots
• Record and manage on-set audio using professional field recorders, portable mic systems, and other audio capture equipment
• Edit assembled rough cuts and fine cuts using Adobe Premiere Pro, Final Cut Pro, Da Vinci Resolve, or other professional editing software
• Perform color correction and grading to ensure professional-quality footage that aligns visually with Williams Sonoma's photography standards
• For smaller shoots, shoot and edit content in one of Williams Sonoma's photo studios or in the WS Test Kitchen
• For larger shoots, bring a production team together to shoot under the direction of an art director and manage external post-production partners and review process
• Capture lo-fi content using iPhone when needed, utilizing the Blackmagic Cam mobile app for manual control, overlays, and optimized format shooting
• Improve and document media workflows
• Log and organize media in Williams Sonoma's media asset management system
• Create animation, GIFs, and motion graphic elements as needed
• Perform color correction, sound design, and packaging of final videos
• Provide editorial and creative input on videos produced by colleagues and freelancers
• Create animated gifs, and other assets for social media and publicity
• Work cross-functionally with the WS Photo team at the Richmond Studio, the social manager on the content team, site designers, and art directors on set to ensure production needs are met
• Must be comfortable shooting independently on set, collaborating closely with art directors and producers, while directing on-set crew as needed

Criteria

Our Culture & Values

We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing.

People First

Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available :

Benefits

Continued Learning

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration).

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

The expected starting pay range for this position is $90,000 - $100,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.

About Us

Our Company

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, Rejuvenation, West Elm, Mark & Graham, Outward, and GreenRow. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.