ClientMarket Research Lead

How will this role impact First Command

The Client Research Lead is responsible for advancing First Commands understanding of clients and prospects through deep evidence-based research and segmentation. This role applies advanced UX research quantitative analytics and behavioral segmentation to uncover insights that drive strategy design innovation and marketing decisions across the enterprise.

Working as a senior individual contributor this position partners with UX CX Marketing and Product teams to design execute and synthesize research that clarifies client motivations needs and opportunities. The Research Lead also partners closely with the Manager Innovation Portfolio & Strategy to connect research insights with rapid experimentation helping accelerate insights into action and ensure that ideas tested through the innovation funnel are rooted in real client and market needs.

This position ensures that every insight is actionable measurable and aligned with enterprise goals helping First Command strengthen its value proposition and improve outcomes for military families.

What will the employee do in this role

• Lead the design and execution of advanced mixed-methods research studies that combine qualitative and quantitative data to reveal actionable insights about clients advisors and prospects.
• Develop refine and maintain customer and market segmentation frameworks using behavioral demographic attitudinal and transactional data.
• Partner with Marketing UX CX and Analytics teams to translate research insights into design strategies content direction and personalized experiences.
• Collaborate directly with the Manager Innovation Portfolio & Strategy to identify and test high-value opportunities; provide data-driven insights that inform which ideas move forward for experimentation.
• Design surveys usability studies and behavioral experiments using tools such as Qualtrics UserTesting or similar; analyze results using R SPSS SAS or Excel.
• Build and maintain dashboards and reports that communicate key findings and progress metrics to executives and stakeholders.
• Lead efforts to quantify and measure the ROI of research and design improvements connecting client experience outcomes to business KPIs.
• Partner with Data Science and Business Intelligence teams to ensure data integrity and alignment of qualitative insights with quantitative models.
• Collaborate with Risk Legal and Compliance to proactively mitigate risks and ensure ethical responsible and compliant research practices.
• Facilitate internal workshops and presentations that bring insights to life drive empathy and inform innovation decisions.
• Serve as a subject matter expert in advanced research design data analysis and customer segmentation mentoring peers and supporting enterprise initiatives.

What skills & qualifications do you need

Education

Work Experience

Certifications (Preferred)

Required Knowledge Skills and Abilities

Knowledge Skills and Abilities (preferred)

#LI-NC1

#LI-Hybrid

Key Skills

Qualtrics,Quantitative Research,Spss,Data Collection,Microsoft Powerpoint,Research Experience,Survey Design,Qualitative Research,Market Research,Merchandising,Customer relationship management,Data Analysis Skills

Employment Type : Full-Time

Experience : years

Vacancy : 1