Talent.com
Director, Field Marketing
Director, Field MarketingPotbelly Corporate • Chicago, IL, US
Director, Field Marketing

Director, Field Marketing

Potbelly Corporate • Chicago, IL, US
30+ days ago
Job type
  • Full-time
  • Quick Apply
Job description

PAY TRANSPARENCY

  • $150 ,000  - $170 ,000  base salary range + annual bonus potential!
  • 100% remote in the United States

Do you hunger for more? Potbelly Sandwich Shop is looking for friendly and outgoing people who enjoy working in a fast-paced, friendly environment. We are where good vibes and great careers are a way of life! What started as a small antique store in 1977 has become a nationally recognized neighborhood sandwich shop with over 400 locations across the United States. But toasty sandwiches are only as good as the people behind them. And  yeah ,  we've  got the best. Ready to join our growing Potbelly Nation?

What’s In It  For  You

  • Competitive pay with performance-based annual raises!
  • Medical, Dental & Vision Insurance
  • Domestic Partnership Benefits
  • Paid Parental Leave
  • FSA and HSA with Employer Contribution
  • Commuter Benefit Program
  • Retirement Savings 401(k)  WITH  company match
  • Employee Assistance Program
  • Paid Time Off
  • Discount Program
  • Flexible Work Schedule
  • Career growth opportunities
  • If hired, you must meet and  maintain  all eligibility requirements to qualify
  • Job Title : Director, Field Marketing

    Department / Function : Marketing

    Location : Support Center

    Reports to : Chief Marketing Officer

    Travel Requirements : Frequently

    GENERAL DESCRIPTION

    The Director, Field Marketing is responsible for developing and implementing local marketing plans and maximizing local media and PR efforts. This position will attain an understanding of the customer, the brand's target market and trends which may be done by means of research, analysis, project management, and strategy.

    The Director, Field Marketing will help ensure brand integrity is maintained across company initiatives and maximize the brand's long-term potential. This position will also work with franchisees in the development and execution of marketing plans. The role will drive Potbelly brand awareness and achieve aggressive but attainable sales growth goals to help establish Potbelly as the go-to neighborhood sandwich shop with crave-able, quality food.

    This position reports to the Chief Marketing Officer and works closely with the senior marketing team to define, manage and activate the brand strategy across franchise markets.

    Potbelly looks for creative, innovative and results oriented individuals who thrive in a fast-paced environment. Our marketing professionals need to demonstrate strong analytical skills and an ability to flex with changing needs. Our marketers are team players, comfortable with ambiguity and passionate about delivering results. Strong communication skills, both written and oral, are paramount for the position. The position will require cross-functional interaction and will give exposure to all aspects of a growing business.

    FOCUS / RESPONSIBILITIES

  • Develop and implement local field marketing strategies in line with the company's overall marketing goals
  • Provide clear communication of system-wide and local marketing initiatives to align franchisees / company operators to gain alignment on local and national marketing programs to ensure participation in the marketing initiatives at the shop level
  • Be the primary source of contact and subject matter expert for franchisees and company operators for all marketing calendar events, promotions and local programs
  • Build strong collaborative relationships with franchisees, company operators, Franchise Business Consultants, marketing team, and other cross functional teams
  • Conduct site level local trade area audits and regular field visits for new and existing shops, to identify and evaluate key location attributes such as traffic generators, target markets, competitive threats, local media opportunities, unique community characteristics, promotional tie ins and other new areas of business potential
  • Oversee the planning and execution of new shop marketing plans, including all kickoff calls, pre-opening, grand opening and post opening marketing for new openings
  • Manage and reconcile grand opening, media, creative, test and other local shop marketing expenditures to budget plan
  • Analyze local market information to identify and recommend new local shop marketing opportunities
  • Stay up-to-date with local market trends and competitive activity to continuously improve marketing efforts
  • Maintain knowledge and tracking of existing and emerging competitors in assigned markets to assess impact on franchisees
  • Work with the media agency partners to plan, manage, and oversee the tracking and performance of local digital and traditional (non-digital) media channels, including local outdoor and direct mail
  • Advise franchisees on local donation and community give-back requests
  • Provide input and contribute the field marketing and franchisee perspective to influence the strategies, tactics, products, and programs that the marketing team develops
  • Launch and manage the formation / regular quarterly cadence of DMA marketing co-ops, encompassing communications by-laws, contributions, voting process, meeting agenda, meeting content,
  • budgets, minutes, plan execution and reporting.

    EXPERIENCE, EDUCATION AND BEHAVIORS

  • Bachelors Degree in Marketing or related
  • 7+ years of progressive experience in marketing; QSR, FCR or Retail preferred
  • 5+ years of people management experience with a proven track record of coaching and developing high performing teams
  • Proven experience in developing and executing successful field marketing strategies in the QSR industry
  • Strong communications skills; ability to effectively communicate information and contribute innovative ideas in written and verbal format
  • Demonstrated initiative, critical thinking, decision-making, and problem-solving skills, with the ability to thrive in a fast-paced, dynamic environment
  • Strong ability to build solid relationships with partners and franchisees
  • Ability to influence senior leaders in the organization and across different cross functional groups
  • Proficiency in MS Office (Outlook, Word, Excel, PowerPoint), and internet browser software is required; Adobe Professional experience preferred
  • Ability to handle confidential and sensitive information
  • Lead and behave according to the Potbelly Values and uphold the Potbelly Advantage
  • ESSENTIAL PHYSICAL FUNCTIONS

  • Must have the ability / stamina to work a minimum of 45 to 55 hours a week
  • Ability to stand / walk for 10+ hours per day during marketing events.
  • Ability to travel as needed, multiple times throughout the year.
  • Ability to finely manipulate and key in data.
  • Must be able to work in both warm and cool environments, indoors and outdoors.
  • Must be able to tolerate higher levels of noise from music, customer, and employee traffic.
  • Must be able to tolerate potential allergens : peanut products, egg, dairy, gluten, soy, seafood, and shellfish.
  • Must be able to engage in problem-solving skills to help identify and solve potential issues in the field
  • Must be able to communicate heavily through text, telephone, e-mail, instant messaging, video conferencing, and in-person communications
  • Application Deadline :  We accept applications for this position  until 12 / 31 / 2025 .  W e encourage all individuals to  submit  their applications.

    Potbelly actively creates and promotes an environment that is inclusive of all people and their unique abilities, strengths, and differences. We respect and embrace diversity in each other, our customers, suppliers, and all others with whom we interact as an essential  component  in the way we do business. Diversity only strengthens our Potbelly vibe, who we are, and how we work.

    We’re an equal opportunity employer. Each applicant will be considered for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, veteran status, or any other basis protected by applicable federal, state or local law.

    Create a job alert for this search

    Director Marketing • Chicago, IL, US

    Related jobs
    Senior Director, Platform & Partner Marketing

    Senior Director, Platform & Partner Marketing

    TransUnion • Chicago, IL, United States
    Full-time
    A global information solutions provider is seeking a Senior Director of Product Marketing who will lead the transition to a cloud-enabled tech platform. This role requires extensive experience in pr...Show more
    Last updated: 10 days ago • Promoted
    Director of Sales & Marketing

    Director of Sales & Marketing

    The Marcus Corporation • Chicago, IL, United States
    Full-time
    Are you fueled by a passion for hospitality and eager to grow your career with one of the industry’s most iconic brands? The AC Hotel by Marriott Chicago Downtown is seeking a.In this key leadershi...Show more
    Last updated: 3 days ago • Promoted
    Director, Marketing Operations

    Director, Marketing Operations

    Culture Amp • Chicago, IL, US
    Full-time
    Join us on our mission to make a better world of work.Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies crea...Show more
    Last updated: 30+ days ago
    Director of Sales & Marketing

    Director of Sales & Marketing

    AC Hotel Chicago Downtown • Chicago, IL, United States
    Full-time
    Are you fueled by a passion for hospitality and eager to grow your career with one of the industry's most iconic brands? The AC Hotel by Marriott Chicago Downtown is seeking a.In this key leadershi...Show more
    Last updated: 15 days ago • Promoted
    Product Marketing Director

    Product Marketing Director

    Mongoose • Chicago, IL, United States
    Full-time
    Be among the first 25 applicants.This range is provided by Mongoose.Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Location : Chicago, IL (USA R...Show more
    Last updated: 30+ days ago • Promoted
    Alliances Brand & Marketing Leader Associate Director

    Alliances Brand & Marketing Leader Associate Director

    EY Studio+ Nederland • Chicago, Illinois, USA
    Full-time
    Location : ClevelandAtlanta Detroit Nashville Orlando Dallas Chicago Houston Charlotte Philadelphia.At EY were all in to shape your future with confidence. Well help you succeed in a globally connect...Show more
    Last updated: 13 days ago • Promoted
    Director of Sales & Marketing

    Director of Sales & Marketing

    AC Chicago • Chicago, IL, US
    Full-time
    Quick Apply
    Are you fueled by a passion for hospitality and eager to grow your career with one of the industry’s most iconic brands? The AC Hotel by Marriott Chicago Downtown is seeking a.In this key leadershi...Show more
    Last updated: 15 days ago
    Director of Marketing (Chicago)

    Director of Marketing (Chicago)

    Confidential • Chicago, IL, US
    Part-time
    Rapidly-growing education technology EdTech company.The Company is in need of a Director of Marketing with a strong background in the Ed-tech industry, particularly in SaaS.The successful candidate...Show more
    Last updated: 30+ days ago • Promoted
    Director, Product Marketing - Auth0

    Director, Product Marketing - Auth0

    Okta • Chicago, IL, United States
    Full-time
    Director, Product Marketing, Auth0.Okta is The World’s Identity Company.We enable everyone to safely use any technology, anywhere, on any device or app. Our neutral products—Okta Platform and Auth0 ...Show more
    Last updated: 30+ days ago • Promoted
    Director Product & Brand Marketing

    Director Product & Brand Marketing

    Ascend Learning • Chicago, IL, US
    Full-time
    We Impact Lives Through Purpose-Driven Work in A People First Culture.Ascend Learning is the connection between a powerful portfolio of brands serving students, educators, and employers with outcom...Show more
    Last updated: 22 days ago • Promoted
    Manager, Field Marketing

    Manager, Field Marketing

    CDW • Chicago, Illinois, USA
    Full-time
    At CDW we make it happen together.Trust connection and commitment are at the heart of how we work together to deliver for our customers. Its why were coworkers not just employees.Coworkers who genui...Show more
    Last updated: 12 days ago • Promoted
    Field Marketing Manager - Chicago

    Field Marketing Manager - Chicago

    Celsius • Chicago, IL, US
    Remote
    Full-time +1
    Quick Apply
    Celsius, based in Boca Raton, FL, is a global consumer packaged goods company with a proprietary, clinically proven formula for its master brand. At Celsius, we pride ourselves in providing our empl...Show more
    Last updated: 16 days ago
    Senior Field Marketing Manager (Verticals)

    Senior Field Marketing Manager (Verticals)

    Sprout Social • Chicago, Illinois, USA
    Full-time
    Sprout Social is looking to hire a Senior Field Marketing Manager (Verticals) to the Marketing team.The Senior Field Marketing Manager (Verticals) plays a key role in building developing and execut...Show more
    Last updated: 22 days ago • Promoted
    Product Marketing Director, AI

    Product Marketing Director, AI

    Coupa Software • Chicago, IL, United States
    Full-time
    Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of d...Show more
    Last updated: 15 days ago • Promoted
    Senior Director, Product Marketing

    Senior Director, Product Marketing

    Project 44 • Chicago, IL, US
    Full-time
    Location : Chicago, IL (Relocation assistance available for candidates open to moving to Chicago.Why project44? At project44, we believe in better. We challenge the status quo because we know a bett...Show more
    Last updated: 1 day ago • Promoted
    Director of Sales & Marketing

    Director of Sales & Marketing

    Marcus Hotels & Resorts • Chicago, IL, United States
    Full-time
    Are you fueled by a passion for hospitality and eager to grow your career with one of the industry’s most iconic brands? The AC Hotel by Marriott Chicago Downtown is seeking a.In this key leadershi...Show more
    Last updated: 8 days ago • Promoted
    Director, Marketing

    Director, Marketing

    Hikma Pharmaceuticals • Chicago, IL, US
    Full-time
    Location : Berkeley Heights, NJ / Chicago, IL.About Us : As a developer, manufacturer, and supplier of essential medicines, Hikma Pharmaceuticals USA Inc. We are a trusted, reliable partner and dependab...Show more
    Last updated: 16 hours ago • Promoted • New!
    Advisory Marketing Lead (Director)

    Advisory Marketing Lead (Director)

    Grant Thornton • Chicago, Illinois, USA
    Full-time
    Grant Thornton is seeking an Advisory Marketing Lead (Director) to join the team.Approved office locations can be found below. As the Advisory Marketing Lead you will play a pivotal role in shaping ...Show more
    Last updated: 20 days ago • Promoted