Associate Director of Social Media

Associate Director Of Social Media

The Associate Director Of Social Media at Rowan University holds a pivotal role in supporting the institution's online presence and reputation. This individual is responsible for developing and executing comprehensive social media strategies that enhance the university's brand recognition, engage diverse audiences, and drive student recruitment, engagement, and retention efforts. This position requires overseeing a team of dedicated professionals and coordinating all aspects of social media management, content creation, community building, and analytics.

Key responsibilities include :

• Develop and implement a holistic social media strategy across all relevant platforms.
• Lead and manage a team of social media professionals.
• Oversee student and content creator programs.
• Coordinate and advise on best practices with distributed social media professionals.
• Lead the creation of engaging and culturally relevant content.
• Supervise the social media editorial calendar.
• Develop and oversee University-wide organic social media campaigns.
• Work closely with the market research team to monitor brand sentiment and identify conversation trends.
• Work collaboratively across teams within the division of Marketing and Communication.
• Reinforce social media strategy, policies, and graphic standards.
• Develop workshops and share social media best practices.
• Audit University-branded social media accounts.
• Utilize social media analytics and reporting to analyze social campaign and account results.
• Work closely with University leadership to handle crisis communications and public relations efforts.
• Ensure the team utilizes the latest tools and technology.
• Serve as a social ambassador within the University.
• Provide training and guidance to all communicators.
• Stay updated on emerging technologies and trends in the social media industry.
• Align content with overarching social strategy and brand / campaign voice.

Required qualifications :

Salary & benefits :

In compliance with The State of New Jersey's Pay Transparency Act, the annual base salary range for this position is $90,000 to $110,000. When extending any salary offer, Rowan University considers many factors such as (but not limited to) scope and responsibilities of the position, work experience, education, training, key skills, internal equity, as well as market and other organizational considerations. For eligible employees, benefits include : comprehensive NJ State health, dental and retirement benefits, extensive accrued time off / paid holidays, and tuition reimbursement for employee, spouse, and dependents to attend Rowan University, Glassboro. (Tuition reimbursement will apply to undergraduate degrees only for spouse and dependents).