Driving the demand generation strategy, the full-time Director of Demand Generation will manage marketing programs and systems to engage family law professionals, ensuring they recommend OurFamilyWizard to families, all while working remotely. Key responsibilities: Develop and implement a professional marketing strategy to engage and nurture family law professionals Create and manage demand generation programs, including content, email campaigns, and events, to build advocacy Collaborate with sales to enhance brand awareness and measure the impact of professional engagement on family sign-ups Required qualifications: 8+ years of experience in B2B, B2B2C, or demand-generation marketing, with 2-3 years in a leadership role Proven success in building marketing programs targeting professional audiences for customer acquisition Strong analytical skills with experience in attribution and funnel metrics Hands-on experience with modern marketing tools and CRM systems, including HubSpot Experience marketing to regulated professional communities, preferably in legal or healthcare sectors
Director of Demand Generation • Dayton, Ohio, United States
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