PAY TRANSPARENCY
- $ 60,000 - $70 ,000 base salary range + annual bonus potential!
- 100% remote in the United States
Do you hunger for more? Potbelly Sandwich Shop is looking for friendly and outgoing people who enjoy working in a fast-paced, friendly environment. We are where good vibes and great careers are a way of life! What started as a small antique store in 1977 has become a nationally recognized neighborhood sandwich shop with over 400 locations across the United States. But toasty sandwiches are only as good as the people behind them. And yeah , we've got the best. Ready to join our growing Potbelly Nation?
What’s In It For You
Competitive pay with performance-based annual raises!Medical, Dental & Vision InsuranceDomestic Partnership BenefitsPaid Parental LeaveFSA and HSA with Employer ContributionCommuter Benefit ProgramRetirement Savings 401(k) WITH company matchEmployee Assistance ProgramPaid Time OffDiscount ProgramFlexible Work ScheduleCareer growth opportunitiesIf hired, you must meet and maintain all eligibility requirements to qualifyJob Title : Coordinator, Field Marketing
Location : Support Center ( Full Remote)
Department / Function : Marketing
Reports to : Manager, Field Marketing
Travel Requirements : Moderately (As-needed basis for events)
GENERAL DESCRIPTION
The Coordinator, Field Marketing, will have a general understanding of the franchisee system while also offering support to Potbelly corporate shops. This position will drive brand awareness through grassroots local marketing tactics and is responsible for creating, executing, and tracking local shop marketing plans, ensuring the proper resources are created and available for support.
The Coordinator, Field Marketing, will support Potbelly's growth initiative by supporting new shop openings. The role will work with franchisees as well as new corporate shops to create grand opening celebrations and help establish Potbelly as the go-to neighborhood sandwich shop with crave-able, quality food.
This position reports to the Field Marketing Manager and works cross-functionally to manage and activate the brand strategy across corporate and franchisee Potbelly shops.
Potbelly looks for creative, innovative, and results-oriented individuals who thrive in a fast-paced environment. Our marketing professionals need to demonstrate strong analytical skills and an ability to flex with changing needs. Our marketers are team players, comfortable with ambiguity, and passionate about delivering results. Strong communication skills, both written and oral, are paramount for the position. The position will require cross-functional interaction and will give exposure to all aspects of a growing business.
FOCUS / RESPONSIBILITIES
Field Marketing
Act as liaison between field operators and the marketing teamSupport the execution and tracking of local shop marketing tactics and New Shop OpeningsDraft clear, concise marketing communications for shops based on needsParticipate as needed in Ops / Franchisee meetings / activities to educate, inform, and build relationshipsAssist with special project needs as assignedSupport Responsibilities
Project & Tracker Management
Maintain and improve Master Grand Opening Tracker and Franchisee Cost TrackersShare weekly Teams updates on the Master Grand Opening Tracker with agencies and vendorsMaintain and update the New Shop Opening Playbook as processes and creative evolveCollaborate cross-functionally to update event process and contest rulesDocumentation & Organization
Organize and archive key documents and creative assets; share with internal and franchisee teams for visibilityRecommend and implement improvements for internal organization systemsPartner with agencies and finance to compile event recaps and key learningsDocument corporate and franchisee marketing costsMaintain and distribute internal meeting notes and status documentsSupport invoice tracking and submissionCreative & Communication Support
Proofread creative assets including grand opening materials, local shop requests, new templates, and press releasesAssist in updating and refining radio scriptsContribute to the development of the Local Marketing Toolkit and localized strategiesStrategic Input & Proactive Support
Propose ideas and solutions to improve processes and marketing outcomes"Manage up" by ensuring key deadlines, milestones, and priorities are communicatedTravel
Travel required on an as-needed basis for new shop openings and local eventsDevelopment
Future development opportunities to lead new shop openings and expand responsibilitiesEXPERIENCE, EDUCATION AND BEHAVIORS
Bachelor's Degree in Marketing or related field3+ years of field marketing or related experience; QSR, FCR or Retail experience preferredStrong communication skills; ability to effectively convey information and present innovative ideasDemonstrated initiative, critical thinking, decision-making, and problem-solving skillsStrong relationship-building and cross-functional collaboration skillsAbility to influence and support franchisees and internal teamsProficiency in MS Office (Outlook, Word, Excel, PowerPoint), and internet browser softwareAbility to handle confidential and sensitive informationLead and behave according to the Potbelly Values and uphold the Potbelly WayESSENTIAL PHYSICAL FUNCTIONS
Must have the ability / stamina to work a minimum of 45 to 55 hours a weekAbility to stand / walk for 10+ hours per day during marketing events.Ability to travel as needed, multiple times throughout the year.Ability to finely manipulate and key in data.Must be able to work in both warm and cool environments, indoors and outdoors.Must be able to tolerate higher levels of noise from music, customer, and employee traffic.Must be able to tolerate potential allergens : peanut products, egg, dairy, gluten, soy, seafood, and shellfish.Must be able to engage in problem-solving skills to help identify and solve potential issues in the fieldMust be able to communicate heavily through text, telephone, e-mail, instant messaging, video conferencing, and in-person communicationsApplication Deadline : We accept applications for this position until 12 / 31 / 2025 . W e encourage all individuals to submit their applications.
Potbelly actively creates and promotes an environment that is inclusive of all people and their unique abilities, strengths, and differences. We respect and embrace diversity in each other, our customers, suppliers, and all others with whom we interact as an essential component in the way we do business. Diversity only strengthens our Potbelly vibe, who we are, and how we work.
We’re an equal opportunity employer. Each applicant will be considered for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, veteran status, or any other basis protected by applicable federal, state or local law.
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