Vice President of Marketing Strategy

Marketing Director Leadership

Overview : Responsible for overseeing the performance, strategy, and executional excellence of all Sector / Practice Marketing Directors within HKS. Reporting directly to the Chief Marketing Officer, this individual will act as the strategic and operational mentor, coach, and quality assurance lead across all sector-specific marketing efforts. Ensures that every practice marketing plan is audience-centered, insight-led, aligned with firmwide goals, and executed in collaboration with Marketing's Centers of Excellence (COEs). Works with both a strategic and operational mindset, responsible for driving consistency, innovation, and measurable business impact across all sectors.

Responsibilities :

• Leads, develops, and manages the team of Sector and Practice Marketing Directors across all HKS sectors (e.g., Health, Community, Hospitality, Interiors, etc.)
• Pressure-tests marketing strategies to ensure alignment with firm goals, client insights, competitive dynamics, and brand positioning
• Ensures all Sector / Practice Marketing Directors follow HKS marketing best practices, frameworks, campaign calendars, and performance measurement protocols
• Serves as the strategic liaison between SMDs / PMDs and the CMO, surfacing key sector learnings, opportunities, and risks
• Drives consistency in value proposition development, messaging, campaign briefs, and sector marketing scorecards
• Facilitates peer learning and cross-pollination across sectors by leading regular SMD / PMD roundtables and strategy sessions
• Mentors SMDs / PMDs on effective stakeholder engagement, especially with Sector CEOs and COE leads
• Collaborates with all COEs including Marketing Ops, Market Data, Communications and Brand to align resources and support strategic needs
• Regularly assesses sector marketing performance and recommend improvements to people, processes, and priorities
• Contributes to broader marketing leadership, including governance, budgeting, capability building, and succession planning
• Models and holds others accountable to the firm's cultural values, including a commitment to quality, innovation, learning and growth
• Oversees and actively invests in the professional development of staff through mentoring, performance management and career planning
• Leads efforts in attracting, training, retaining, growing and recognizing diverse talent
• Manages conflict effectively and encourages a healthy team