Market Manager

Job Description

Title : Market Manager

Job Summary :

The Market Manager functions as the key corporate leader to increase the sales, profitability, and market share globally of the assigned market portfolio. The Market Manager will provide direct interface with existing and new customers to fully satisfy their needs and will bring additional user knowledge to the organization. The Market Manager develops and owns the “go to market” strategy for a suite of product offerings. This role will work closely with Sales, Marcom, Engineering, Program Management, Quality, Customer Service, Operations, R&D, Finance and will have significant interface with customers.

Duties / Responsibilities :

• Identify a coherent marketing strategy
• Conduct competitor analysis and market research
• Identify product features and attributes to spotlight and empower the sales team with a clear value proposition
• Lead product demos and presentations
• Explain the benefits of product features via customer facing messaging
• Responsible for leading a select market portfolio of offerings, developing and executing pricing strategies for the assigned products to optimize growth and profitability.
• Contribute to the development of strategic and annual operating plans and lead efforts of a cross-functional team efforts to meet evolving customer and market needs, including the creation, deployment, and maintenance of a product roadmap.
• Lead execution of multi-generation product plans including : new product introductions and line extensions, product re-engineering and cost out, and other sales tools and communication of product and service program changes.
• Set up marketing campaigns for demand generation
• Assist in the development and implementation of key segment communication plans including promotions, data sheets, selling sheets, training, PR, advertising, website, on-line marketing material etc.
• Select appropriate pricing strategy for the product
• Participate in external events and end user calls / visits to understand market insights and trends and ensure our strategies are aligned to meet future needs.
• Utilize personal industry knowledge and contacts to expand company’s sales.
• Collaborate with sales to support growth and / or market development initiatives.
• Provides guidance throughout the lifecycle of the product, ranging from NBO stage to fully mature products
• Solve customer problems through interface with technical service, production, quality assurance, and customer service.
• Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
• Research, analyze and monitor financial, technological and competitive factors so that market opportunities may be capitalized on, and the effects of competitive activity may be minimized.
• Secure and build business cases and capacity expansion plans to deliver on longer range forecasts.
• Create, maintain, and update multi-year forecasts at least quarterly.
• Analyze competition and develop and execute strategies to capture market share or price improvement opportunities.

Required Skills / Abilities :

Education and Experience

Physical Requirements :