HubSpot Marketing ManagerDirector for Microsoft Focused Cybersecurity Firm

You are a handson HubSpot poweruser and demandgen marketer who builds pipeline endtoend. Youll own campaign strategy execution attribution and optimization across our stack partnering with the CRO for goals forecasts and weekly pipeline reviews. Youll translate our CMMCfirst story into measurable programs that drive SQLs bookings and attach to managed services and GCC High licensing.

What youll own

Demand Generation & ABM

Plan and execute multichannel campaigns for each service line (Enablement Managed Services Microsoft GCC High Licensing Partner Services).

Build ICP / persona plays (IT leadership compliance / security owners); create ABM lists and tiered outreach.

Manage budgets and pacing across LinkedIn Ads Google Ads Microsoft Bing Ads; integrate CallRail for call conversion tracking and Cheq (or equivalent) for fraud protection.

Marketing Operations (HubSpot)

Own HubSpot Marketing Hub & CRM : lifecycle stages lead scoring / routing data hygiene workflows sequences nurture and revenue attribution.

Instrument UTMs / Bitly GA4 Google Tag Manager Search Console and Microsoft Clarity; build dashboards for MQLSQLOpportunity conversion CPL / CPA and CAC payback.

Maintain the SalesMarketing SLA with the CRO and Sales leadership (speedtolead followup rules recycle).

Content SEO and Events

Drive a content engine that supports campaigns : landing pages case studies solution briefs and CMMC explainers.

Orchestrate SEO and content with SEMrush / Ahrefs manage Google Local Business and coordinate content partners (Verblio) as needed.

Run webinars with GoToWebinar manage YouTube channel and develop social programs (LinkedIn / Twitter).

Keep brand and email consistent using Adobe Creative Cloud and Exclaimer.

Partner & Microsoft CoMarketing

Collaborate with Microsoft and complementary partners on cosell / comarket motions MDF and joint events; package Complementary Partner Services into offers that increase ACV and winrate.

Support marketplace listings and GCC High licensing promotions with clear attach paths to services.

Sales Alignment & Enablement

Build playbooks onepagers decks and talk tracks for each offer and vertical use case.

Ensure Quoter templates and pricing narratives are consistent with campaign messaging.

Provide weekly funnel and forecast insights in CRO staff meetings; recommend next best campaigns based on gaps.

Qualifications :

Required Qualifications

46 years B2B demandgen experience in tech / MSP / SaaS or services; proven HubSpot Marketing Hub & CRM ownership (adminlevel).

Handson with LinkedIn Ads Google Ads Microsoft Bing Ads GA4 / GTM Search Console Microsoft Clarity UTM / Bitly and CallRail.

Strong attribution chops (multitouch) funnel analytics and dashboarding; comfortable with CAC / LTV and payback math.

Campaign execution across webinars (GoToWebinar) YouTube email paid social / search and content syndication; working knowledge of SEMrush / Ahrefs.

Ability to craft clear value propositions for CMMC / security and regulated cloud offers (well teach the depth).

Excellent writing project management and stakeholder alignment with Sales / RevOps.

Education : College degree preferred not required.

Nice to Have

Experience with Zapier or similar integrations to automate lead flow and enrichment; comfort coordinating with web / dev on Cloudflare tweaks and site performance.

Familiarity with Microsoft partner comarketing MDF and marketplace listings.

Exposure to Microsoft GCC High narratives and CMMC Level 2 messaging (DIB / public sector background helpful but not required).

Additional Information :

Compensation & benefits

Competitive compensation

Comprehensive benefits (medical retirement PTO professional development).

Missiondriven work that directly strengthens the national security supply chain.

Remote Work : Yes

Employment Type : Full-time

Key Skills

Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation

Department / Functional Area : Marketing

Experience : years

Vacancy : 1