Senior Product Marketing Manager (Government & Utilities Vertical)

About InvoiceCloud

InvoiceCloud is a fast-growing fintech company with an award-winning culture and a leading disruptor in the electronic bill presentment and payment (EBPP) space. Serving more than 3,200 customers across the utility, government, and insurance industries, InvoiceCloud’s secure and innovative SaaS platform enhances the customer experience, driving higher digital payment, AutoPay, and paperless adoption rates. By switching to InvoiceCloud, clients can improve customer engagement and satisfaction while lowering costs, accelerating payments, and reducing staff workloads. To learn more, visit InvoiceCloud.com.

Position Summary

The Senior Product Marketing Manager will be responsible for driving go-to-market strategy, positioning, and demand for the company’s digital payment and engagement solutions tailored to utilities and government industry. The role requires deep market insights, positioning expertise, and strategic positioning and go-to-market messaging skills. You will serve as the voice of the customer within the organization and collaborate closely with Sales, Product Management, Demand Generation, and Customer Success to drive adoption, differentiation, and revenue growth. The ideal candidate will have deep expertise within the utilities / government ecosystem, experience in B2B SaaS, and a history of successfully executing in a product marketing role.

Key Responsibilities

• Conduct market research to identify trends, customer needs, and competitive positioning.
• Analyze industry shifts, customer communication preferences, and regulatory changes.
• Develop outcome-based messaging and compelling value propositions tailored to key stakeholders.
• Translate complex product capabilities into clear, value-driven content for various personas (e.g., CFO, Customer Experience, IT, etc.).
• Partner with Sales, Demand Generation, and Product Management to plan and execute go-to-market strategies for new product capabilities, launches, and vertical expansions.
• Create sales enablement materials including pitch decks, battlecards, ROI calculators, customer use cases, and objection-handling guides.
• Collaborate with demand generation and partner marketing teams on campaigns that drive awareness, pipeline growth and retention.
• Partner with Customer Marketing and Customer Success to identify advocates, document case studies, and develop referenceable stories.
• Engage directly with clients and prospects to validate messaging and gather feedback on market needs.
• Train the sales team on messaging, use cases, and competitive differentiation within the insurance vertical.
• Support strategic deals with tailored messaging, proposals, and positioning guidance.

What We’re Looking For

Preferred

Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. Some roles may also be eligible for overtime pay. The above represents the expected base compensation range for this job requisition. Ultimately, in determining your pay, we’ll consider many factors including, but not limited to, skills, experience, qualifications, geographic location, and other job-related factors.

Base Compensation Range $140,000 — $150,000 USD

InvoiceCloud is an Equal Opportunity Employer.

InvoiceCloud provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

If you have a disability under the Americans with Disabilities Act or similar law, or you require a religious accommodation, and you wish to discuss potential accommodations related to applying for employment at our company, please contact jobs at InvoiceCloud dot com.

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