Vice President, Marketing ScienceNew York

Vice President, Marketing Science

As a Vice President in Marketing Science, your curiosity never ends, and your impact goes far beyond analysis. You bring deep expertise across all facets of modern data-driven marketing, using your experience to be a trusted advisor to clients and a mentor to your team. You know how to connect advanced analytics, measurement strategy, and experimentation to drive real business outcomes. You specialize in designing and activating holistic media and digital experience measurement strategies that maximize ROI and customer engagement.

Collaborating with multidisciplinary and cross-agency teams, you lead the design of integrated measurement frameworks, champion rigorous test-and-learn practices, and push the boundaries of what's possible with data, AI, and emerging technologies. You develop a deep understanding of each client's category and business context to craft custom data strategies that unlock growth.

You are fluent in the entire Marketing Science ecosystem from data engineering and governance to modeling and storytelling and you inspire your team to develop the same well-rounded expertise. You build diverse, high-performing teams, fostering an environment where curiosity, innovation, and practical business thinking thrive together.

You will :

• Shape and drive integrated media and digital experience measurement strategies that connect customer behaviors, marketing performance, and business impact.
• Apply advanced analytics and AI techniques to uncover actionable insights that optimize media efficiency and digital experience effectiveness.
• Champion rigorous experimentation and optimization practices to continuously improve media investments and customer experiences.
• Oversee data engineering, governance, and activation best practices to enable accurate, timely, and scalable measurement solutions.
• Guide the activation of insights through clear recommendations, leading the media and experience teams to ensure data-driven strategies are put into action.
• Lead, coach, and grow a global team of Marketing Science professionals managing priorities, deliverables, and ongoing development across media and experience workstreams.
• Build trusted partnerships with clients, media, creative, and technology teams, serving as a thought leader in analytics, measurement, and activation strategy.
• Collaborate across disciplines and agencies to deliver sophisticated, multi-stage projects that drive results from insights through activation.
• Creatively solve problems, design methodically, and improve processes to evolve how clients measure and optimize media and experience.

You have :

Nice-to-Haves :

What We Offer

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

Salary Range $220,000 - $260,000 USD

Critical Mass is an equal opportunity employer.