Sr Advertising Technology Consultant

Department : Marketing

Our Company Promise

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Job Description :

Serve as a strategic consultant and subject-matter expert in advertising technology (Ad Tech) and digital media enablement. Translate complex technical solutions into actionable marketing strategies that support Marketing Operations and advance digital capabilities. Responsible for managing integrations, scaling data partnerships, owning audience strategies, and advancing the sophistication of media and identity platforms. Ability to simplify complex systems, drive innovation, and influence cross-functional teams without direct authority.

Additional details

The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX Headquarters facility during business hours.

U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.

We're committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics.

Responsibilities

Act as primary liaison between Marketing, Digital, and Technology teams to strategically align, prioritize, and execute Ad Tech initiatives and ensure seamless platform integrations.

Collaborate with Marketing stakeholders to drive advertising audience opportunities using Adobe Audience Manager (AAM) and other tools, including segmentation, analytics, testing, and activation.

Lead strategic evaluation and implementation of new technologies and digital vendors across dynamic creative optimization (DCO), media tools, identity resolution, onboarding, and customer data platform (CDP) systems.

Develop and execute scalable processes to support 1st-party data utilization across digital media platforms and campaigns.

Manage technical implementation and oversight of marketing pixels, Conversion API (CAPI), and integrations with DSPs and ad servers.

Provide consultation and guidance around identity strategy, deep linking, attribution models, and privacy-compliant data flows.

Serve as a thought leader on Ad Tech innovation, emerging capabilities, and future-proofing efforts across paid media.

Represent Marketing in cross-functional forums to communicate business requirements, build buy-in, and deliver integrated roadmaps.

Partner with analytics and data science teams to derive actionable insights from media performance and test results.

May perform other job duties as directed by Employee's Leaders.

Knowledge, Skills, and Abilities

Strong knowledge and understanding of Ad Tech systems, data flow, and how platforms like DSPs, CDPs, DMPs, and ad servers

Strong knowledge and understanding of Adobe Audience Manager, and experience driving value from CDPs or identity platforms

Knowledge of key industry concepts like identity resolution, hashed emails, cookies (1st / 3rd party), tracking pixels, and privacy frameworks

Skilled in vendor management and evaluation of Ad Tech tools and capabilities

Skilled in communication, presentation, and storytelling -capable of reducing complex systems into digestible narratives

Ability to work across teams to lead technical implementation and resolve data or integration challenges

Ability to influence decisions in cross-functional settings and articulate technical topics to non-technical stakeholders

Ability to adapt to evolving business needs in a fast-paced environment

Ability to strategically think with a focus on long-term capability-building and scalability

Ability to handle high volumes of work with ability to prioritize effectively and meet promised timelines

Ability to lead ideating, presentations, mentoring, and group-thinking sessions

Education

Required : High School Diploma or GED

Experience

Expert level experience, expansive and far reaching knowledge in :

Digital media or marketing technology, including hands-on platform and vendor experience

Licensing / Certification

N / A

Physical Abilities

Ability to perform work duties from [limited space workstation / desk / office area] for extended periods of time

Ability to communicate and interact with others in the English language to meet the demands of the job

Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job

Other Qualifications

Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines

Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986

Must be at least 18 years of age

Must be able to comply with Company attendance standards as described in established guidelines

Pay & Benefits

Competitive market salary from $122,200 - $135,800 per year

• depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the company.

Benefits you'll love

Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too)

Southwest will help fund your 401(k) retirement savings with Company contributions up to 9.3% of your eligible earnings

Potential for annual ProfitSharing contribution in the Southwest Retirement Savings Plan- when Southwest profits, you profit

Competitive health insurance for you and your eligible dependents (including pets)

Southwest offers health plan coverage options that start from the very first day of employment. You will have 30 days to select and enroll in your health plan with coverage retroactively available to your first day of employment.

Explore more Benefits you'll love : careers.southwestair.com / benefits

Southwest Airlines is an Equal Opportunity Employer.

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