Lead Product Marketing Manager

LiveRamp Product Marketing Role

LiveRamp is the data collaboration platform of choice for the world's most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use caseswithin organizations, between brands, and across its premier global network of top-quality partners. Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements.

Join LiveRamp's Go-To-Market (GTM) teamwe move fast, sweat the details, and have a lot of fun doing work that matters. LiveRamp has built the world's most powerful data collaboration network. Our Data Collaboration Platformbuilt for interoperability across identifiers, partners, platforms, and cloudshelps brands and publishers create exceptional customer experiences and measurable performance. In this role, you'll own product marketing for two flagship portfolios : Identity (one of our signature differentiators) and Data Marketplace (the destination for buying and selling premium 3P data). You'll turn complex capabilities into crisp narratives, GTM plans, and content that win markets.

What You Will Do

• Build and run GTM for new products / featuresfrom positioning, messaging, naming, and packaging to enablement, launch, and adoption.
• Align cross-functional teams (Product, Pricing, Commercial, Marketing, and Data Ethics) around a single story and plan.
• Partner with peer PMMs and Solutions Marketers on cross-portfolio narratives and offers.
• Craft compelling stories that translate identity and data into clear business outcomes for exec and technical buyers.
• Create high-impact external content (thought leadership, use cases, demos) mapped to personas and funnel stages.
• Manage your portfolio across the lifecycle to drive post-launch success and expansion.
• Enable commercial teams with training, product toolkits, and materials that move metrics.
• Lead and support marquee moments, e.g., semi-annual platform launches and RampUp.
• Define, track, and report KPIs to guide decisions and optimize GTM.
• Be a subject-matter expert for Identity and Data Marketplace.

About You

Why Join GTM LiveRamp

Reports to : Sr. Director, Product Marketing

The approximate annual base compensation range is $141,000 to $208,000. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, geography, as well as internal equity among our team.

Benefits :

More about us :

LiveRamp's mission is to connect data in ways that matter, and doing so starts with our people. We know that inspired teams enlist people from a blend of backgrounds and experiences. And we know that individuals do their best when they not only bring their full selves to work but feel like they truly belong. Connecting LiveRampers to new ideas and one another is one of our guiding principlesone that informs how we hire, train, and grow our global team across nine countries and four continents. Click here to learn more about Diversity, Inclusion, & Belonging (DIB) at LiveRamp.

LiveRamp is an affirmative action and equal opportunity employer (AA / EOE / W / M / Vet / Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, disability, sexual orientation, gender identity, genetics or other protected status. Qualified applicants with arrest and conviction records will be considered for the position in accordance with the San Francisco Fair Chance Ordinance.

California residents : Please see our California Personnel Privacy Policy for more information regarding how we collect, use, and disclose the personal information you provide during the job application process.

We are proud to be an equal employment opportunity and affirmative action employer. We believe in diversity and do not discriminate based on race, color, religion, sex, age, national origin, veteran status, sexual orientation, gender identity, disability, or any other basis of discrimination prohibited by law.