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TVAD Senior Strategist
TVAD Senior StrategistTinuiti • Rochester, NY, US
TVAD Senior Strategist

TVAD Senior Strategist

Tinuiti • Rochester, NY, US
8 days ago
Job type
  • Full-time
Job description

Senior Strategist - Tv, Video, Audio, & Display

As the Senior Strategist - Tv, Video, Audio, & Display you will :

  • Campaign Management : Manage all aspects of the client's campaign, including media planning and execution, strategic optimization, and budget assessment. Ensure campaigns are executed effectively, meeting client goals and maximizing ROI.
  • Performance Tracking & Optimization : Analyze video, audio, and display advertising data to identify trends, communicate insights to clients, and recommend optimizations to enhance campaign performance.
  • Data Analysis & Reporting : Analyze the impact of video, audio, and display campaigns on client businesses, understanding their interplay with other marketing channels.
  • Collaboration : Work cross-functionally with strategists managing other campaign channels, investment leads, and other client partners in service of a holistic, full-funnel investment strategy
  • Client Communication : Establish strong client relationships, lead client meetings, and deliver impactful presentations across various platforms (phone, web, in-person).
  • Media Landscape Knowledge : Master management of scaled advertising campaigns on streaming TV, online video, linear TV, digital audio, and display. Speak knowledgeably with clients regarding macro trends in the media landscape and provide advice for long-term, sustainable campaign success in a changing media environment.
  • Strategic Planning : Create monthly, quarterly, and annual plans for client campaigns, incorporating data from media planning tools to formulate actionable recommendations. Advocate for Tinuiti's recommendation with client team leadership.

Professional Qualifications :

  • 5-7 years of experience in video, audio, or display advertising roles with a proven track record of executing successful campaigns OR 5-7 years of experience in finance, consulting, or like industries.
  • MBA is a plus
  • Experience with SQL
  • Youtube experience is a plus
  • Familiarity with principles of marketing data analysis, including A / B testing, incrementality, statistical significance
  • Demonstrated success analyzing data and using analytics tools to drive marketing decisions
  • Advanced computer skills including Microsoft Excel, PowerPoint, and Google Suite
  • Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.
  • Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.
  • RevShare Based : The hiring salary range for this role is $120,000-$130,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus.

    We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

    Benefits :

    Unlimited PTO : At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That's why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

    Healthcare : Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

    Retirement : Match up to 4% of your contributions at 100% with immediate vesting

    Perks and Wellness : Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

    Parental Leave : Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

    Learning and Development : On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources

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    Senior Strategist • Rochester, NY, US

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