Digital Marketing Specialist

A company is looking for a Digital & Performance Marketing Specialist to assist the marketing department with various programs and initiatives. Key Responsibilities Develop and execute digital marketing campaign strategies across multiple channels Plan, execute, and optimize paid advertising campaigns to drive qualified leads and maximize ROI Create regular reporting showcasing campaign performance and insights Required Qualifications 2-5 years of experience in marketing, particularly in performance marketing and paid advertising Proven track record of managing and optimizing paid campaigns with measurable results Strong analytical skills with experience using analytics platforms Proficiency in creating reports and dashboards that communicate performance metrics Strong organizational and project management skills