Marketing and Business Development Analyst

My name is

Naren

and I am a Senior Technical Recruiter with ACT Consulting. We have an immediate need for a

Marketing and Business Development Analyst

for our direct client in

Hackensack, NJ

ACT Consulting is a U.S. owned and operated staffing company providing our clients with candidates on a national basis for contract, contract to hire, and direct hire engagements. Our clients are comprised mostly of Fortune 1000 companies, primarily in the areas of Information Technology, Engineering, Professional, Accounting and Finance.

Please take a moment to review the job description. If this is something you are interested in, please send a copy of your resume to naren@act-info.com or contact me directly at

704 200 9045 .

Title :

Marketing and Business Development Analyst (L7R94Y65

Location :

Hackensack, NJ - 07601

Duration : Fulltime

Rate -

80000.00 USD - 120000.00 USD

Summary

Our client, a top national law firm, is seeking a strategic and detail-oriented Marketing and Business Development Analyst to join its dynamic Marketing Department in New Jersey. This role is integral to the firm's client development efforts, providing research-driven insights and supporting high-impact marketing and business development initiatives.

Key Responsibilities :

Conduct in-depth market research, competitive intelligence, and opportunity analysis to support practice group and industry team strategies

Develop intelligence reports on clients, prospects, market activity, and industry trends to inform business development efforts

Monitor and report on key trends in legal markets, target industries, and competitor movements

Provide analytics-driven insights to support marketing initiatives and strategic decision-making

Manage data entry into CRM and experience databases; develop and maintain processes to ensure accurate matter reporting

Maintain and enhance experience databases to support the creation of pitches, proposals, and other marketing materials

Assist in the development of RFP responses, proposals, and presentations aligned with practice group goals and firm branding

Collaborate with marketing colleagues to refine pitch materials and improve workflow efficiency

Track and analyze pitch outcomes to identify patterns and opportunities for growth

Develop new marketing collateral that aligns with the firms brand and resonates with target audiences

Produce compelling submissions for legal rankings and awards; liaise with external PR firms as needed

Partner with attorneys and practice group leaders to support strategic business development activities

Provide data-informed recommendations for outreach strategies and business development opportunities

Use CRM tools to manage outreach tracking and engagement metrics

Offer team support during high-volume periods or staff absences to maintain continuity and meet deadlines

Requirements :

Bachelors degree with 3-5 years of experience in marketing, business development, or research / analytics

Experience in a professional services environment (law firm, accounting, consulting) preferred

Strong writing, proofreading, and editing skills

Excellent organizational, interpersonal, and communication abilities

Self-motivated and able to work both independently and collaboratively

Proficient in Microsoft Office, particularly Excel and PowerPoint

Familiarity with Nexl, Foundations, Bloomberg Law, and Dun & Bradstreet a plus

Occasional travel between offices may be required