CRM & Email Marketing Manager

CRM & Email Marketing Manager

SheMed is a fast-growing womens health company transforming the way women access, experience, and manage care, beginning with a female focused GLP-1 program. Our mission is to empower women through science-backed, personalized care solutions and seamless digital experiences. Were a passionate team driven by innovation, empathy, and results.

We are seeking a data-driven, creative, and strategic CRM & Email Marketing Manager to drive user acquisition, engagement, retention, and reactivation through targeted and personalized email, SMS, and marketing automation campaigns. The ideal candidate has deep experience in DTC health, wellness, or e-commerce sectors and a passion for womens health and behavioral marketing.

Key Responsibilities

• Lifecycle Strategy & Execution : Own and execute the customer journey across email, SMS, and CRMfrom onboarding and nurture to conversion and retention.
• Campaign Management : Plan, build, test, and optimize marketing automation workflows and one-time campaigns using platforms like Braze, Klaviyo, Iterable, or similar.
• Segmentation & Personalization : Develop and maintain robust customer segmentation strategies to drive relevance and engagement at scale.
• A / B Testing & Experimentation : Proactively identify opportunities for experimentation and growth, from A / B testing frameworks to channel innovations that drive conversion and engagement.
• Performance Analysis : Monitor campaign KPIs (open / click rates, CVR, revenue per send, unsubscribes, etc.) and deliver insights and recommendations to improve ROI.
• Voice & Brand Consistency : Maintain brand consistency across all campaigns, including transactional messages, ensuring SheMeds warm and empathetic tone is upheld.
• Cross-Functional Collaboration : Work closely with Product, Content, Creative, and Data teams to ensure alignment of messaging and promotional strategies.
• Localization Strategy : Localize lifecycle flows and messaging to align with US cultural nuances, seasonal trends, and womens health priorities.
• Compliance : Ensure all CRM marketing activities comply with CAN-SPAM, TCPA, and HIPAA (as applicable) guidelines.
• Customer Data Stewardship : Help define and maintain data structure and hygiene across CRM systems to ensure actionable insights and efficient automation.

Qualifications

Why SheMed?

Apply now and help us empower women everywhere to live healthier, longer, and more confident lives.