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Overdrive is hiring : Paid Media Specialist in Boston

MediabistroBoston, MA, United States

1 day ago

Job type

Full-time

Part-time

Job description

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Overdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative and technical services that truly represent the model of what most agencies are striving to become in today's competitive environment. Employment at Overdrive means having the opportunity to work in a dynamic environment providing some of the world’s leading companies with the cutting edge online marketing programs they need to succeed and grow. Our team members get their heads around online advertising, search marketing, social media, mobile, digital creative, analytics and more – all the things marketing and creative professionals need experience in to thrive in today’s ever changing marketplace. Want to know more? Check out our site at www.overdriveinteractive.com

Paid Media Specialist

Overdrive is seeking candidates for the position of Paid Media Specialist. The applicant should have 2 years of experience with paid search programs (Google AdWords, AdCenter). The SEM / Paid Media Specialist will be responsible for planning, implementing, analyzing and optimizing our paid search marketing campaigns using Overdrive's suite of campaign management and tracking tools. Candidate must be energetic and ready to learn in a fast-paced high-growth environment.

About You

Working knowledge of Programmatic Display and Paid Social platforms
Client facing
Campaign management

Job Responsibilities

Plan, implement, manage, analyze and optimize paid media marketing campaigns (Google, Facebook, LinkedIn, Reddit, Display, DOOH …)

Compile and document campaign analysis, performance reports and measure ROI for assigned clients

Proactively learn about media behaviors, technology, news and strategies and present key developments and discoveries with the other team members via internal and external communications

Work directly with account managers and clients in deploying paid media strategy

Develop a close working relationship with partners and technology suppliers to find executable solutions for clients

Create internal and external points of view and case studies for clients

Liaise with other channels to ensure a cohesive approach is taken to achieve client goals

Requirements

We ideally need someone who can step in and run accounts immediately, so our preference will be someone with at least 2-3 yrs. experience, ideally with management experience of one or more platforms

Ensures Paid Media campaigns are managed effectively to achieve expected performance targets

Monitor and optimizes Paid Media campaign implementations

Fluency with Microsoft Excel (Pivots, Vlookups), Powerpoint, Google Editor, Doubleclick, Google tag manager, and various media planning tools

Ability to manipulate and create digestible insights from large data sets

Uncompromising attention to detail and ability to set and meet deadlines

Benefits

Health and Dental insurance

401(k) retirement plan with company matching contribution

Flexible spending accounts including : commuter and child care benefits

Vision care discounts

Paid vacation and holidays

Competitive salary

Employee referral bonus

Long term disability

Life insurance

Accidental death insurance

Industry training

Free healthy snacks, coffee and teas

Contemporary open-loft office space

Fun parties and office culture

Please include salary requirements with all responses. No phone calls please. EOE.

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing, Public Relations, and Writing / Editing

Industries

Advertising Services

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Paid Media Specialist • Boston, MA, United States

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