Social Media Strategy Sr. Consultant (Broomall)

Social Media Strategy Sr. Consultant

The Social Media Strategy Sr. Consultant is responsible for developing and leading the enterprise-wide social media strategy, integrating both paid and organic campaigns, and ensuring the brand is at the forefront of digital engagement. This leader will set the vision for social media's role in the business, connecting social listening insights to broader consumer and customer intelligence, and guiding the organization in leveraging social platforms for full-funnel marketing and real-time brand relevance. The ideal candidate is an innovative thinker with deep experience across all major and emerging social platforms, measurement methodologies, and both B2C and B2B environments.

What you'll be doing

• Develops and implements a social media strategy that aligns with business objectives and integrates paid, owned, and earned media across all platforms.
• Leads social listening initiatives to identify emerging trends, consumer sentiment, and cultural moments; translate these insights into actionable strategies that inform broader marketing and business decisions.
• Sets and monitors KPIs for all social campaigns, ensuring effective measurement of reach, engagement, conversion, and brand impact using the latest analytics tools and methodologies.
• Collaborates with creative and media leads to ensure cohesive messaging, innovative content, and optimal channel mix for both organic and paid efforts.
• Guides the team on leveraging social media across the full marketing funnel, from awareness to conversion and advocacy, and connect brand messaging to relevant cultural conversations and real-time opportunities.
• Oversees corporate social applications (internal social platforms, employee advocacy, executive social presence) to enhance brand reputation and internal engagement.
• Proactively stays ahead of platform trends and emerging technologies, continuously evolving the company's social strategy to maintain a competitive edge.
• Mentors and develops a high-performing social media team, fostering a culture of innovation, agility, and accountability.
• Ensures brand consistency and compliance across all social touchpoints, maintaining a unified voice and message.
• Works cross-functionally with marketing, PR, product, insights, and customer service teams to maximize the impact of social media efforts.

What we're looking for

Must-Haves

Application Deadline

Applications for this position will be accepted through August 31, 2025, subject to earlier closure due to applicant volume.