Consultant, Media & Measurement

Consultant, Media & Measurement

Lincoln Financial is seeking a Consultant, Media & Measurement to support the role of AVP of Media & Measurement in delivering high-impact, data-driven media strategies across the enterprise. This role is ideal for a media professional with a strong analytical mindset, proven cross-functional collaboration skills, and a passion for turning complex data into compelling stories that drive business results.

As the Consultant, Media & Measurement, you will help execute and optimize media plans across all channelslinear, addressable, programmatic, performance marketing, SEM, and morewhile ensuring measurement frameworks are robust and actionable. You will work closely with internal stakeholders and agency partners, leveraging your expertise in adtech, martech, and analytics to support campaign effectiveness, compliance, and continuous improvement.

What you'll be doing :

• Supports the development and execution of more complex media plans across all channels, ensuring alignment with business objectives and campaign KPIs.
• Builds and maintains dashboards and analytical reports that assess media performance. Translates data into clear, actionable insights and compelling stories for internal stakeholders, including senior leadership.
• Partners with various internal stakeholders including creative, social strategy, consumer insights, web, privacy, and IT teams to ensure media plans are integrated and compliant.
• Collaborates with external media agencies and technology partners to implement, track, and optimize media campaigns.
• Integrates more complex data into meaningful narratives that highlight campaign successes, opportunities, and recommendations for improvement.
• Monitors campaign performance, identify trends, and proactively recommend optimizations to improve ROI and effectiveness.
• Supports privacy and data governance initiatives, ensuring all media measurement activities adhere to regulatory and company standards.

What we're looking for :

What's it like to work here?

At Lincoln Financial, we love what we do. We make meaningful contributions each and every day to empower our customers to take charge of their lives. Working alongside dedicated and talented colleagues, we build fulfilling careers and stronger communities through a company that values our unique perspectives, insights and contributions and invests in programs that empower each of us to take charge of our own future.

What's in it for you :

The pay range for this position is $69,000 - $124,600 with anticipated pay for new hires between the minimum and midpoint of the range and could vary above and below the listed range as permitted by applicable law. Pay is based on non-discriminatory factors including but not limited to work experience, education, location, licensure requirements, proficiency and qualifications required for the role. The base pay is just one component of Lincoln's total rewards package for employees. In addition, the role may be eligible for the Annual Incentive Program, which is discretionary and based on the performance of the company, business unit and individual. Other rewards may include long-term incentives, sales incentives and Lincoln's standard benefits package.

Lincoln Financial (NYSE : LNC) helps people to confidently plan for their version of a successful future. We focus on identifying a clear path to financial security, with products including annuities, life insurance, group protection, and retirement plan services.

With our 120-year track record of expertise and integrity, millions of customers trust our solutions and service to help put their goals in reach.

Lincoln Financial Distributors, a broker-dealer, is the wholesale distribution organization of Lincoln Financial. Lincoln Financial is the marketing name for Lincoln Financial Corporation and its affiliates including The Lincoln National Life Insurance Company, Fort Wayne, IN, and Lincoln Life & Annuity Company of New York, Syracuse, NY. Lincoln Financial affiliates, their distributors, and their respective employees, representatives and / or insurance agents do not provide tax, accounting or legal advice.

Lincoln is committed to creating an inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.