AVP, Media & Measurement

AVP, Media & Measurement

Are you a strategic media leader with a passion for maximizing the impact of every advertising dollar? Lincoln Financial is seeking an AVP of Media & Measurement to lead our media strategy, planning, and measurement efforts across the enterprise.

In this pivotal role, you'll leverage your deep expertise in mediaspanning linear, addressable, programmatic, performance marketing, SEM, and moreto drive best-in-class media plans and deliver measurable business outcomes for both B2C and B2B initiatives. You will partner with internal teams and external agencies to ensure media plans are innovative, effective, and aligned with our business objectives.

Your expertise in adtech, martech, and analytics will enable you to set the right KPIs, rigorously measure performance, and deliver actionable insights that continually optimize our media investments. You will also champion privacy best practices, ensure seamless digital journeys, and thrive in a highly matrixed organization by collaborating with a wide range of stakeholders.

What you'll be doing

• Drives the development and execution of integrated media plans in partnership with leading media agencies. Ensures plans are data-driven, innovative, and aligned to business goals across all media channels.
• Establishes and aligns on the right KPIs for every media effort. Develops robust measurement frameworks to assess media effectiveness and ROI, ensuring accountability and transparency for all campaigns.
• Builds and manages advanced analytical dashboards to track campaign performance. Delivers clear, actionable reports and executive-level presentations that translate data into strategic recommendations.
• Partners with creative, social strategy, consumer insights, web, privacy, and IT to ensure media plans are integrated, effective, and compliant. Fosters relationships with internal stakeholders to align media strategies with broader business objectives.
• Collaborates with web and content teams to ensure a seamless connection between media campaigns and the digital customer journey. Optimizes website content and structure to support campaign goals and deliver a cohesive user experience.
• Partners with privacy and security teams to ensure all media activities adhere to data privacy regulations and best practices. Oversee pixel and tracker management, ensuring proper approvals and compliance throughout all digital initiatives.
• Analyzes campaign results, identify areas for improvement, and drive ongoing optimization of media plans and tactics.
• Leverages the latest ad-tech and mar-tech solutions to enhance targeting, measurement, and optimization capabilities.
• Develops and manages media strategies for both consumer and business audiences, tailoring approaches to meet the unique needs of each segment.

What we're looking for

Must-Haves

Application Deadline

Applications for this position will be accepted through August 31, 2025, subject to earlier closure due to applicant volume.

What's it like to work here?

At Lincoln Financial, we love what we do. We make meaningful contributions each and every day to empower our customers to take charge of their lives. Working alongside dedicated and talented colleagues, we build fulfilling careers and stronger communities through a company that values our unique perspectives, insights and contributions and invests in programs that empower each of us to take charge of our own future.

What's in it for you :

The pay range for this position is $125,800 - $229,100 with anticipated pay for new hires between the minimum and midpoint of the range and could vary above and below the listed range as permitted by applicable law. Pay is based on non-discriminatory factors including but not limited to work experience, education, location, licensure requirements, proficiency and qualifications required for the role. The base pay is just one component of Lincoln's total rewards package for employees. In addition, the role may be eligible for the Annual Incentive Program, which is discretionary and based on the performance of the company, business unit and individual. Other rewards may include long-term incentives, sales incentives and Lincoln's standard benefits package.

Lincoln Financial (NYSE : LNC) helps people to confidently plan for their version of a successful future. We focus on identifying a clear path to financial security, with products including annuities, life insurance, group protection, and retirement plan services.

With our 120-year track record of expertise and integrity, millions of customers trust our solutions and service to help put their goals in reach.

Lincoln Financial Distributors, a broker-dealer, is the wholesale distribution organization of Lincoln Financial. Lincoln Financial is the marketing name for Lincoln Financial Corporation and its affiliates including The Lincoln National Life Insurance Company, Fort Wayne, IN, and Lincoln Life & Annuity Company of New York, Syracuse, NY. Lincoln Financial affiliates, their distributors, and their respective employees, representatives and / or insurance agents do not provide tax, accounting or legal advice.

Lincoln is committed to creating an inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.