Brand Manager

Reports to :

Digital Marketing Manager

Purpose and Objective of Position :

The Brand Communications Manager develops and executes Pizza Ranch's consumer messaging strategy across all digital platforms including social media, email, mobile app, and website. This role focuses on storytelling and guest engagement across digital platforms while ensuring brand consistency and alignment with marketing objectives.

Key Accountabilities :

40% Social Media

• Lead Pizza Ranch's social presence across Facebook, Instagram, TikTok, Threads and X, with emphasis on Facebook.
• Develop monthly content calendars that align with brand promotions and initiatives.
• Create 3–4 custom content pieces per week, including video shooting and editing, copywriting and artwork coordination.
• Stay current with social media trends, platforms, and features to connect with a varied audience.
• Coordinate image creation and manage paid social budgets, including targeting and optimization. Knowledge of Meta Business Suite preferred.
• Monitor and respond to comments and messages on brand social channels.
• Train restaurant teams on social best practices, page management, and content creation.
• Provide digital agency access for executing paid ad campaigns.

40% Email and App Marketing

20% Pizzaranch.com Website Management

Qualifications, Skills and / or Competencies :

PIac9e6bceb1fa-30511-38965983