Head of Marketing

About Us :

General Medicine is a fast-growing healthcare technology startup on a mission to transform how consumers discover, purchase, and engage with healthcare products. We’re building a consumer-facing healthcare experience that is as intuitive, delightful, and premium-feeling as the very best luxury retail brands — but focused on giving people access to the best care in the world. We’re passionate about design, thoughtful branding, and providing an unparalleled customer experience.

The Opportunity :

We’re looking for a Director of Marketing to define and execute a brand and growth strategy that will set us apart in the healthcare landscape. While healthcare experience is not required, having a sharp aesthetic sensibility, excellent taste, and a track record of building visually stunning, emotionally resonant campaigns is essential. This role is for a creative marketing leader who can craft a unique brand voice, drive impactful storytelling, and connect deeply with consumers — while rolling up their sleeves to execute in a resource-constrained environment.

What You’ll Do :

• Brand Vision & Strategy : Define and articulate a clear, inspiring brand narrative that conveys trust, elegance, and innovation. Translate that vision into campaigns and content that reflect world-class taste and quality.
• Creative Leadership : Develop a brand aesthetic and marketing collateral that could be mistaken for the highest-end luxury brands. Manage the creative process end-to-end—from concept to production—ensuring every asset meets exacting standards.
• Integrated Campaigns : Own the full marketing funnel. Develop compelling campaigns across various channels—paid ads, social media, influencer partnerships, email marketing, content marketing, and experiential activations—to drive awareness, engagement, and conversion.
• Growth & Optimization : Experiment relentlessly with messaging, creative formats, and targeting strategies. Use data to inform decisions, refine campaigns, and scale successes efficiently.
• Team Building & Collaboration : Initially, you’ll work hands-on and independently, but as we grow, you will recruit, mentor, and manage a lean team of high-performing marketers and collaborate closely with design, product, and operations.

Who You Are :

Qualifications :

Why Join Us :

If you’re a visionary marketer who can fuse luxury-level brand building with startup agility, let’s redefine healthcare retail together. Apply now.