Creative Director, Ninja

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.

Creative Director, Indoor & Outdoor Cooking (Ninja Brand)

Location : Needham, MA or NYC

Department : Creative

Reports to : VP, Brand & Creative

We're seeking a Creative Director, Indoor & Outdoor Cooking to lead creative strategy and execution for the fast-growing Ninja brand across both kitchen and outdoor appliance categories. In this pivotal leadership role, you will oversee a high-performing team of ACDs, writers, and designers. You'll shape the creative vision and ensure it comes to life across every stage of the consumer journey, from upper-funnel storytelling to lower-funnel conversion.

This role demands a hands-on strategic and conceptual thinker with a sharp creative point of view, deep brand-building experience, and the ability to inspire cross-functional teams. You will be responsible for bringing new products to market, developing breakthrough 360° campaigns, and aligning creative across global launches. You must be comfortable presenting to and influencing executive leadership, collaborating with partners across product, engineering, marketing, IMC, and social, and navigating the pace and complexity of a high-growth organization.

Does This Sound Like You?

You're a Creative Director who's equal parts concept and craft. Someone who can dream up a bold campaign or a brand world from scratch, then bring it to life through world-class design. You know how to build the idea and design the system it lives in.

You move fast and think faster. You're energized by ambiguity, comfortable pivoting on the fly, and confident rapidly iterating to push ideas forward. You won't be handed a brief. You'll help write it. Your creative instincts will help shape the product itself, influencing everything from how it looks to how it's talked about.

You're curious about social-first creative. You think about how to stop the scroll, spark a conversation, and turn a moment into momentum. You think in stories, not just assets.

And you know how to bring out the best in a team. You inspire, mentor, and grow creative talent. You give clear direction, elevate the work, and know when to push, pull back, or teach. You're not just making great work. You're helping others do the same.

Key Responsibilities :

• Lead the creative vision for Ninja's indoor and outdoor cooking products across categories, campaigns, and channels
• Inspire, mentor, and manage a growing team of Associate Creative Directors, copywriters, designers, and art directors
• Drive concept development and execution across packaging, social, digital, experiential, OTT, Amazon, and DTC
• Present work and sell in ideas to senior executives, articulating creative rationale and business impact
• Partner closely with product development, engineering, brand strategy, consumer insights, marketing, IMC, and social to align business goals with creative strategy
• Elevate the brand voice and visual identity to ensure consistency across all touchpoints
• Oversee creative direction for global launches and ensure regional alignment
• Foster a culture of curiosity, innovation, and continuous improvement across the team
• Champion the creative process from brief through execution with a balance of big-picture thinking and hands-on leadership
• Stay current on trends in design, storytelling, technology, and culture to inform and evolve the brand's creative edge
• Adapt quickly to feedback, test results, and evolving priorities with the ability to pivot and iterate rapidly

What You'll Bring :

Ready to shape the future of one of the most innovative consumer brands in the world? Join Ninja as our next Creative Director and help us redefine what's possible in the kitchen - and beyond.

Our Culture

At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products- we'll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us :

Life At SharkNinja

Outrageously Extraordinary

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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]