Marketing Manager

BSN SPORTS, A VARSITY BRANDS COMPANY - THE RECOGNIZED LEADER IN TEAM ATHLETIC GEAR

For over 50 years, BSN SPORTS has been the largest team sporting goods equipment and apparel distributor of choice in the United States. Our 3,000 BSN SPORTS employees strive to support the Heart of the Game by putting valuable time back into the day of coaches and administrators through excellent service platforms. Our company mission is simple : Save coaches and administrators time with everything they do off the field so they have more time to impact young lives on it.

WORK TYPE : Onsite

LOCATION DETAILS : 4 days work onsite in Farmers Branch Headquarters, Friday flex day

WORK HOURS : Full time exempt

TRAVEL REQUIREMENT : ~10%

BASE PAY RATE : USD $74,500 - $80,000 Annual Base Salary + 10% Annual Perfromance Target Bonus

HOW YOU WILL MAKE AN IMPACT

The Marketing Manager will be a key driver in the growth of priority sports and customer segments at BSN SPORTS. This role is responsible for developing and executing targeted, sports-specific marketing campaigns that fuel customer engagement, lead generation, and sales conversion. By deeply understanding customer needs and market dynamics, this person will help shape and implement strategic marketing plans—while also equipping Sales Pros with effective tools to win in high-opportunity areas. The ideal candidate is a digital-first B2B marketer who has successfully grown customer segments or product categories. Market-savvy, competitor-aware, and relentlessly customer-focused, they bring strategic thinking, data-driven insights, and operational discipline to accelerate results.

WHAT YOU WILL DO

Strategic Marketing Planning & Campaign Management

• Develop direct-to-customer marketing plans by sport and customer segment to drive growth and acquire new customers, with a focus on high-opportunity and emerging sports.
• Build a 12-month marketing calendar for each sport that aligns with key business drivers—seasonality, channel mix, product assortment, pricing, inventory, and messaging.
• Lead the strategic planning and execution of sport-specific, digital-first campaigns, ensuring full alignment across Marketing, Sales, Category Management, Merchandising, Digital, Finance, Legal, and Innovation teams.
• Own end-to-end campaign execution : from brief development, segmentation and targeting, to creative production, launch, reporting, and optimization.

Creative & Campaign Development

Campaign Performance & Optimization

Customer-First Marketing

QUALIFICATIONS

KNOWLEDGE / SKILLS / ABILITIES

EDUCATION / EXPERIENCE

PHYSICAL REQUIREMENTS

This job operates in a professional office environment. Largely a sedentary role with some filing requiring the ability to lift files, open filing cabinets and bending or standing on a stool as necessary. The ability to sit or stand for long periods through meetings and while operating office equipment, PC’s, laptop, telephone will be required.

LI-GT1

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

OUR BENEFITS

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include :

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.