Marketing Communications Specialist

Overview

The Marketing Communications Specialist supports the creation and execution of marketing communications and existing client initiatives for Western & Southern Life. This role focuses on creating and maintaining marketing materials for events, campaigns, and internal / external communications using existing templates, digital / social platforms, A.I. optimization and established guidelines. This role also assists with basic writing, content editing, basic graphics, and video production, and provides responsive support to field associates. Operating under direct supervision, the Marketing Communications associate is expected to manage routine tasks independently and escalate more complex issues when needed.

Responsibilities

What you will do :

• Prepares and updates marketing communications content using existing templates, digital platforms, AI optimization, and direction from senior team members (internal communications, Connect, Field News, etc.).
• Provides logistical and creative support for key events such as LSM, ALC, FAB and PG by assembling digital, print, and video assets.
• Assists in developing sales campaign materials and training content for field associates.
• Responds to routine marketing requests from the field and escalates complex needs to senior staff.
• Edits copy for accuracy, clarity, and consistency with brand and compliance standards.
• Gathers and organizes feedback and usage data for marketing materials and shares findings with team leads.
• Monitors project timelines, track progress and follow up on assigned deliverables to ensure timely completion.
• Provides coordination, support and assistance in the development and implementation of marketing plans and campaigns. Provides support in the creation, design and coordination of the production of related sales materials and communication plans targeted to customers, associates and producers.
• Serves on project teams as assigned, with duties ranging from conceptualization through completion, helping to ensure timely and quality delivery of final materials.
• Provides support with content management across Agency Online, WSLife.com, and Marketplace, while serving as the primary contact for Marketplace-coordinating sales, handling reorders, and addressing questions and issues for both Home Office and field associates. Works with Compliance, Legal, and other shared services to ensure materials meet required standards.
• Prepares reports on product and technical information, sales quotas, and marketing data, while also gathering and organizing feedback and usage insights on marketing materials to share with team leads.
• Collaborates with Document Management, Print Shop, and Supply Chain Group in the development and fulfillment of event marketing materials and personalized collateral for field associates.
• Performs other duties as assigned.
• Complies with all policies and standards.

Qualifications

Work Setting / Position Demands :

Travel Requirements :