Lead Web & Data Integration Developer

Job Description :

Gelia, a forward-thinking marketing communications agency integrating AI, data, and scalable digital solutions into client work, with offices in Buffalo, NY and Raleigh, NC. Our team blends creative strategy with technical execution to deliver measurable outcomes. We’re growing our digital team and looking for a technically skilled leader who can balance hands-on coding with platform-based marketing technology implementation.

As Lead Web & Data Integration Developer, you’ll take ownership of the technical execution that powers our digital work – balancing hands-on coding, CMS implementation, and data integration with team leadership. While core development responsibilities remain foundational to this role, you’ll also support our agency’s evolving use of AI – helping to explore and implement tools that automate workflows, enhance personalization, and connect data more intelligently. This is a unique opportunity to shape both the current tech stack and the future of how we work.

Responsibilities :

• Develop and maintain websites using HTML, CSS, JavaScript, and CMS platforms (e.g., WordPress, AEM, Shopify)
• Translate design mockups and wireframes into responsive, accessible, and performant front-end code
• Build, optimize, and manage email and marketing automation campaigns in Salesforce Marketing Cloud, HubSpot, or Marketo
• Support digital tracking by implementing scripts and tag integrations (e.g., Google Tag Manager, Meta Pixel)
• Integrate data across platforms including CRMs, paid media (Google Ads, Meta), websites, and lead gen tools
• Monitor and troubleshoot data pipelines; automate reporting using Python and / or SQL where applicable
• Lead platform integrations and data syncing with tools like Salesforce Marketing Cloud, Power BI, and Looker Studio
• Ensure secure, SEO-friendly, and ADA-compliant digital assets and data flows
• Identify opportunities for AI implementation (e.g., automation, personalization, content workflows), execute implementations and partner with internal teams on roll-out
• Research and test new tools and frameworks that support AI and marketing technology integration
• Maintain documentation, enforce data governance, and validate data quality
• Collaborate with cross-functional teams including analytics, media, strategy, and account service
• Mentor junior developers and support technical decision-making across projects

Qualifications :

Preferred Experience :

Why Join Us :

We offer a competitive compensation and benefits package to the right candidate. For confidential consideration, please forward your resume to Jay Irving, AVP of Human Resources at [email protected]. Gelia is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, age or national origin. All employment is decided based on qualifications, merit and business need.