Lifecycle Marketing Specialist

About Ramp

Ramp is a financial operations platform designed to save businesses time and money. Combining corporate cards with expense management, bill payments, vendor management, accounting automation ,and more, Ramp's all-in-one solution frees finance teams to do the best work of their lives. More than 25,000 companies, from family-owned farms to e-commerce giants to space startups, have saved $1B and 10M hours with Ramp. Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables over $35B in purchases each year.

Ramp's investors include Sequoia, Greylock, Khosla Ventures, Founders Fund, Stripe, Goldman Sachs, Coatue, and Redpoint, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companiesStripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital Oneas well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart.

Ramp has been named to Fast Company's Most Innovative Companies list and LinkedIn's Top U.S. Startups for over 3 years, as well as the Forbes Cloud 100, CNBC Disruptor 50, and TIME Magazine's 100 Most Influential Companies.

About the Role

Ramp is in a critical phase of growth join our Growth team to write, send, analyze, and manage communications campaigns across our customer acquisition and activation funnels. As an early member of Ramps Growth team, you will work closely with cross-functional members of our Product Marketing, Product Management, and Content & Communications teams as both a strategic partner and executional support to move numbers up and to the right.

What You'll Do

Implement and update emails, campaigns, and workflows in Hubspot

Support scoping and building the initiatives of lifecycle team members

Manage requests from our cross-functional partners

Manage the lifecycle send calendar and QA emails

Work with the data team to manage and refine audience segmentation

Be the owner of the lifecycle templating system, ensuring emails adhere to our design and quality standards

Manage end-to-end reporting of our email communications and tests

Deeply understand Ramps ICP and prospects to deliver the best possible message at the right time

Drive and communicate learnings at scale to level up our Growth, Marketing, Product, and Design teams

What You Need

Minimum 2 years of experience in growth, lifecycle marketing, sales, customer success or other roles at B2B software companies

Email best practices for compliance, deliverability, and conversion

Exceptional copywriting skills and an eye for great design

Knowledge of CRM & other email systems, attribution models, audience segmentation, and lead scoring

Business intelligence & analytics tools e.g Looker, Amplitude

Understanding of A / B test design

Strong analytical background with an exceptional ability to draw key insights from both quantitative and qualitative data

Experience owning a numerical goal and driving projects to achieve that goal

Experience in a cross-functional writing or growth role, specifically working between product marketing, analytics, design, brand, and product teams

Critical lens for audiences and the ability to quickly and accurately turn generalized insights to actions

Be able to think outside the box and devise creative tests

Nice-to-Haves

Strong, hands-on experience with Hubspot or other marketing automation platforms to be able to own reporting and iteration on existing workflows

Experience at high growth startups

HTML and CSS background, specifically within email marketing best practices

Familiarity with SQL and database analysis

Benefits (for U.S.-based full-time employees)

100% medical, dental & vision insurance coverage for you

Partially covered for your dependents

One Medical annual membership

401k (including employer match on contributions made while employed by Ramp)

Flexible PTO

Fertility HRA (up to $5,000 per year)

WFH stipend to support your home office needs

Wellness stipend

Parental Leave

Relocation support for NY

Pet insurance

Other notices

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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