Sr. Product Marketing Manager, Parchment Award

Sr. Product Marketing Manager, Parchment Award

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome.

And that's where you come in :

As a key crossfunctional player within the Marketing team and across the company, the ideal Sr. Product Marketing Manager will have a collaborative mentality, positive attitude, and product expertise that can be leveraged across the organization. In this role, you will play a pivotal role in shaping the success of the Parchment Award product portfolio for K12, Higher Education, and Professional learning. You'll work closely with the Product, Sales, Professional Services, Customer Success, and Marketing teams to craft the go-to-market (GTM) strategy for the Parchment Award platform. You will do this by developing compelling messaging, positioning, and competitive differentiation that results in impactful marketing materials that drive demand. This position will report directly to the Director of Product Marketing for Parchment.

What You Will Be Doing :

• Customer Expertise : Become the go-to expert on your portfolio's customer base, gathering insights and utilizing both macro and micro level customer feedback on a regular basis to inform product development, GTM strategies, and messaging.
• Go-to-Market (GTM) Strategy : Lead the creation and execution of GTM plans for new and existing products in your portfolio, including market analysis, pricing strategies, and channel strategies. Work closely with stakeholders in Marketing, Sales, Product, Support and other teams to get buy-in for strategies.
• Messaging and Positioning : Craft compelling product messaging and positioning that resonates with target audiences, highlighting the unique value propositions of your products.
• Market Research : Conduct market research and competitor analysis to identify market trends and opportunities for product differentiation.
• Content Development : Strategically drive content creation, ensuring that all collateral, digital content, and communications clearly drive demand for your portfolio differentiation and align with the overall GTM and business objectives.
• Cross-Functional Collaboration : Work closely with Product, Sales, and Customer Success teams to ensure alignment and provide market insights that influence product development and customer adoption and retention strategies.
• Analytics and Reporting : Monitor key performance metrics to assess the effectiveness of marketing initiatives and adjust strategies as needed.

Here's What You Will Need To Know / Have :

Get In On All The Awesome At Instructure!

$120,000 - $160,000 a year

This range reflects our target hiring range, with flexibility based on experience, skills, and market factors.

We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.

Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate. All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we've implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws. Any attempt to misrepresent personal or professional information will result in disqualification.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.