Lifecycle Marketing Manager
SharetownNew Haven, CT, US1 day ago
Job type
- Full-time
Job description3+ years experience in lifecycle marketing, marketing automation, or similar roles. Proficiency with Customer.io (or similar marketing automation platforms). Strong analytical skills with experience in data-driven marketing, A / B testing, and performance measurement. Excellent written and verbal communication skills. Detail-oriented and capable of managing multiple projects simultaneously. Experience collaborating with cross-functional teams in a fast-paced environment. Familiarity with reverse logistics or marketplace platforms is a plus. Join an innovative team transforming the reverse logistics and resale industry. Opportunity to significantly impact company growth through strategic lifecycle marketing initiatives. Collaborative, dynamic, and supportive work environment. Competitive salary, benefits, and growth opportunities. If you're passionate about creating impactful lifecycle marketing campaigns and excited to join a rapidly growing company, we'd love to hear from you!
Lifecycle Marketing Manager
Location : Remote
Position Type : Full-Time
About Sharetown : Sharetown is a leading reverse logistics platform specializing in managing returns and resale of oversized retail items. Partnering with renowned brands like Casper, Lovesac, Nectar, Article, and NordicTrack, we empower a vast network of reps who facilitate the pickup, storage, and resale of high-quality goods, enhancing sustainability and customer satisfaction.
Role Overview
We're seeking a strategic and detail-oriented Lifecycle Marketing Manager to drive the creation, optimization, and management of automated marketing campaigns using Customer.io. You'll develop engaging touchpoints across our diverse user baseincluding reps, partners, and end customersto enhance onboarding, retention, engagement, and loyalty.
Key Responsibilities
- Design, implement, and optimize automated lifecycle marketing journeys within Customer.io.
- Collaborate cross-functionally to identify key touchpoints, ensuring timely and relevant communications to reps, retail partners, and customers.
- Monitor and analyze campaign performance, adjusting strategies to maximize engagement, retention, and conversion.
- Leverage segmentation, personalization, and data-driven insights to deliver targeted messaging across email, SMS, push notifications, and other relevant channels.
- Conduct regular A / B testing and performance assessments to continually refine marketing automation strategies.
- Work closely with the Marketing, Tech, and Sales teams to align lifecycle campaigns with overall business objectives.
- Maintain comprehensive documentation of lifecycle marketing flows, best practices, and learnings.
Qualifications
Why Sharetown
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Lifecycle Marketing Manager • New Haven, CT, US
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