The Opportunity
Join us to lead, grow and define the vision for the ultimate community of Adobe customers! In this role, you will deliver and execute the strategy to turn our customers into enthusiastic advocates by building knowledge, connections and deepening relationships from adoption to advocacy!
What You'll Do
The Vision and Strategy
- Serve as a primary customer and market-facing evangelist for Adobe's products and practitioners.
- Build vibrant and engaging communities of Adobe marketers in the agentic era
- Define and lead the vision for a unified learning platform to drive product mastery, ecosystem loyalty, value realization and customer success.
Platform Leadership
Build the ultimate experiential learning destination, leveraging AI for personalization, gamification, and credentialing.Ensure global scalability, accessibility, and seamless integration with Adobe's ecosystem.Partner across the enterprise to align learning pathways with product evolution and go-to-market priorities.Lead adoption marketing motions that ensure Adobe customers develop the skills needed to successfully adopt their enterprise products and discover the products' most compelling features.Content and Curriculum
Work across the enterprise with a cross-functional team to build compelling and engaging content including in-product guides, email nurtures, webinars, and co-authored content with expert customers.Nurture advocacy in customer communities and deliver in-person and virtual skill building events, oversee user groups worldwide, grow an expert "champion" program, and deliver an annual success recognition gala.Establish frameworks for microlearning, simulations, and generative AI-driven knowledge assistance.Ensure all educational content reflects Adobe's brand voice, innovation ethos, and values.Led an engagement and training program for the marketing community with broad reach in partnership with other organizations inside Adobe.Establish performance metrics that connect engagement to retention and growth.Lead a team of data analysts that oversee organic traffic metrics (SEO), produce statistical models that predict retained revenue from content and product feature usage, and implement Adobe technology to deliver personalized content to users at scale.Ecosystem and Community
Build and nurture a vibrant learner community through recognition programs, leaderboards, and career pathways.Partner with universities, certification bodies, and professional associations to expand Adobe credentials' market value.Represent Adobe externally as a thought leader in digital learning and ecosystem enablement.What You'll Need To Succeed
A minimum of ten years of experience in customer marketing, product management, data analytics, or community leadership, with deep expertise in digital customer engagement at scaleExperience leading teams in an agile software development environment including user stories and use cases, functional and non-functional requirements, and acceptance criteria to clearly define and communicate new services, features, and capabilitiesA proven track record of building and growing global community or enablement programs that deliver measurable impactStrong executive presence and cross-functional leadership, with the ability to influence across product, marketing, and field organizationsAnalytical rigor and storytelling abilitytranslating data, feedback, and insights into compelling narratives and business outcomesPassion for customer connection and celebration, grounded in empathy and creativityBachelor's degree required; MBA or equivalent experience preferredOur compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $185,900 $391,600 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.