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Vice President Ecommerce (Onsite)
Vice President Ecommerce (Onsite)PISTOLA Denim • Los Angeles, California, US
Vice President Ecommerce (Onsite)

Vice President Ecommerce (Onsite)

PISTOLA Denim • Los Angeles, California, US
17 hours ago
Job type
  • Full-time
Job description

About the Role

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Reporting directly to the CEO & Founder, the Vice President of eCommerce will play a pivotal role on Pistola's leadership team—shaping and scaling our digital business as we continue to grow. This is a highly strategic and hands-on role, responsible for driving Pistola's eCommerce vision across customer acquisition, conversion, retention, and overall brand experience.

You'll partner closely with brand marketing, creative, design, operations, and external partners to craft a best-in-class digital experience that reflects Pistola's DNA : modern, effortless, and customer-obsessed.

  • Please note that this position is based full time onsite in our Vernon, CA HQ.

What You'll Do

Strategic Leadership & Growth

  • Define and execute a holistic eCommerce growth strategy that balances short-term performance with long-term brand health.
  • Drive site performance, profitability, and customer satisfaction through data-backed decision making.
  • Partner cross-functionally to align on growth plans, creative direction, and operational excellence.

    • Performance Marketing & Acquisition

  • Build and scale a performance-driven acquisition strategy across SEM, paid social, SEO, affiliate, direct mail, partnerships, and emerging channels.
  • Continuously test, analyze, and optimize campaign performance—balancing CAC, LTV, and contribution margin.
  • Develop a scalable marketing budget and plan for smart, sustainable growth.

    • Retention & Lifecycle Marketing

  • Lead Pistola's CRM, email, and SMS programs to deliver personalized, high-impact campaigns that engage and retain customers.
  • Build thoughtful segmentation, cadence, and messaging strategies that enhance lifetime value and strengthen loyalty.
  • Collaborate with Creative and Brand teams to ensure a seamless and elevated customer journey across every touchpoint.

    • Digital Experience & Optimization

  • Own the evolution of the Pistola eCommerce experience, ensuring the site feels intuitive, inspiring, and distinctly "Pistola."
  • Maintain a robust testing framework—constantly iterating and improving based on real-time insights and user feedback.
  • Partner with Operations, IT, and Distribution to deliver a frictionless end-to-end customer experience.

    • Analytics & Reporting

  • Establish clear performance metrics and own all eCommerce KPIs (LTV, CAC, conversion, retention, margin, churn, etc.).
  • Translate data into actionable insights, sharing learnings across the leadership team to inform decisions and fuel growth.

    • Leadership & Collaboration

  • Build and mentor a high-performing team that thrives at the intersection of brand and performance.
  • Manage external partners and agencies to ensure excellence, efficiency, and continuous improvement.
  • Provide strategic oversight to Customer Service, ensuring every touchpoint reflects Pistola's commitment to exceptional experience.

    • Who You Are

  • 10+ years of senior-level eCommerce experience within retail, fashion, or a related DTC environment.
  • A data-driven, consumer-first thinker with a deep understanding of the digital landscape.
  • A proven leader who has built and scaled teams across marketing, analytics, and digital product functions.
  • Passionate about testing, learning, and driving measurable impact.
  • A creative problem solver who thrives in a fast-paced, entrepreneurial setting.
  • A collaborative communicator who can inspire and influence across levels—from peers to the C-suite.
  • Curious, adaptable, and endlessly motivated to raise the bar.

    • Why You'll Love Working at Pistola

  • Competitive salary and bonus potential
  • Comprehensive health, dental, and life insurance coverage
  • Generous PTO + paid holidays
  • Annual clothing allowance (because we believe in living the brand)
  • Opportunity to shape the future of a rapidly growing, modern fashion brand
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    Vice President • Los Angeles, California, US

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