Paid Ads Specialist

Paid Ads Specialist

Position Type : Full-Time, Remote Working Hours : U.S. Business Hours

About the Role : We are seeking a highly skilled Paid Ads Specialist to lead, execute, and optimize digital advertising campaigns across platforms like Google, Meta, LinkedIn, and others. The ideal candidate is analytical, data-driven, and experienced in managing performance-focused ad campaigns that drive measurable ROI.

This role blends strategic thinking with hands-on execution. You'll be responsible for managing end-to-end campaign performance from planning and audience targeting to creative optimization and reporting ensuring every advertising dollar contributes to growth and profitability.

Responsibilities :

Strategy & Planning :

• Develop and execute comprehensive paid advertising strategies aligned with business goals.
• Manage and scale campaigns across Google Ads, Meta, LinkedIn, and other relevant channels.
• Research and define audience segments, keywords, and targeting opportunities.
• Work closely with marketing leadership to forecast budgets and performance expectations.

Campaign Management & Optimization :

Collaboration & Coordination :

Analytics & Reporting :

What Makes You a Perfect Fit :

Required Experience & Skills (Minimum) :

Ideal Experience & Skills :

What Does a Typical Day Look Like? A Paid Ads Manager's day is a mix of strategy, execution, and optimization. You will :

In short : you'll be the driving force behind paid acquisition performance and ROI growth.

Key Metrics for Success (KPIs) :

Interview Process :