Marketing Technology Specialist

JOB SUMMARY & OBJECTIVES

Company : global law firm Location : 100% Remote, working PST Hours Job type : Full-time direct hire

The Marketing Technology Specialist supports the Firm's Business Development goals with a dual focus on Digital Marketing and CRM initiatives. To support the Digital Marketing team, you will be responsible for email and content marketing efforts, including publications, invitations, webinars, videos, and podcasts. In support of the CRM team, you will train and assist end users, set up custom reports, review and update data, and enhance CRM processes and features. You will also analyze and report on data, and work with other teams and vendors to implement best practices and improve the Firm's marketing technology offerings while ensuring all efforts are engaging and compliant with the Firm's brand and data privacy standards.

ESSENTIAL JOB DUTIES & RESPONSIBILITIES

• Promote and develop business development content marketing initiatives through publications, digital events, podcasts and video marketing
• Support events team by managing technical elements of event lifecycle, including developing registration forms, distribution of Firm invitations, reporting and ensuring connections between various marketing technology platforms
• Manage the Firm's email marketing platform, Vuture, including template creation / manipulation, new user creation, user training and troubleshooting
• Manage, update and monitor the Firm's CRM database and related platforms; enter and modify data and evaluate, analyze, audit and utilize information in support of business initiatives and in compliance with data privacy regulations, such as GDPR
• Oversee development and maintenance of distribution lists, verification of contact information and researching undeliverable mail and e-mail bounce-backs
• Provide training to current and new users (including attorneys) of the CRM and other technologies, including relationships mapping and research tools, ensuring compliance in terms of data quality standards
• Develop and apply metrics / analytics for reporting purposes, generate reports and dashboards for data review, and identify trends and insights
• Help to manage operations for the Firm's website and extranets, including the posting and removal of content; implementing SEO and Accessibility best practices; consulting on branding updates related to web design and functionality; identify, develop and execute enhancements; and troubleshooting
• Identify, track and resolve CRM and other technology issues, working closely with the Firm's IT department and outside vendors
• Implement, integrate and configure marketing technology tools, in collaboration with the Marketing Technology Senior Manager; and provide strategic input as needed
• Working with other team members, keep abreast of latest trends, best practices, developments and availability of new digital marketing and business development technology
• Work with other members of the Client team as well as other departments to help connect information resources to support business development needs
• Maintain brand consistency and adherence to the Firm's brand guidelines across digital marketing channels
• Support Business Development projects and other Firm initiatives as needed
• Perform additional duties as needed

EDUCATION

REQUIRED

SKILLS AND EXPERIENCE

REQUIRED