AVP, Global Marketing Engagement

Global Marketing Leader

The individual in this role leads global marketing-related activities across commercial strategy, customer engagement, and insights. They partner with Global Marketing and franchise teams to drive data-driven launch execution, product pipeline tracking, and forecasting. This role oversees primary market research function and analytics and insights support for business development. The role will syndicate global franchise-related activities across commercial strategy, connecting strategic forecast & planning, and payer / pricing to guide global and brand decisions. The leader will also connect insights across global, US, and Human Health International (HHI) teams to shape pre-launch and launch strategy, with a focus on innovation in launch excellence and customer-centric solutions. The role will report to Senior Vice President, Digital Human Health (DHH).

Position Responsibilities :

• Serves as strategic lead for Digital Human Health (DHH) capabilities to global franchise teams (Oncology, Vaccines and Infectious diseases and Pharma), ensuring digital and insights capabilities are available across product life-cycle
• Supports demand prioritization and quarterly business reviews in collaboration with franchise leaders
• Facilitates franchise leader / senior leadership discussions and finalizes global guidance and long-range operating plans in partnership with finance and Human Health (HH) leadership
• Partners closely with franchises on business development and pipeline asset evaluation
• Enables and informs strategic forecasting and business planning across the commercial portfolio
• Leads commercial pipeline tracking, forecasting & optimization analytics to inform global launch and lifecycle strategies
• Ensures connectivity across DHH capability teams in support of Global marketing business priorities
• Establishes early commercial marketing frameworks and leverages scenario planning and simulation models to support product launches
• Oversees global primary research function (payer insights, patient journey mapping, message testing) for franchises
• Standardizes research methodology and governance across global franchises
• Builds and scale a high performing team anchored on applied data, analytics and technology knowledge coupled with therapeutic area expertise for our launch portfolio

Educational Requirements :

Behavioral Competencies Required :

Functional Competencies Required :

Experience Requirements :