Customer Lifecycle Marketing Manager

Customer Lifecycle Marketing Manager

At Limble we empower the unsung heroes who support the world. We're revolutionizing the way businesses manage their maintenance operations by providing a comprehensive suite of software solutions that empower organizations to optimize asset performance and drive operational excellence. From preventive maintenance to inventory management and beyond, our robust CMMS platform offers a suite of features designed to streamline operations and enhance productivity.

We're seeking a dynamic and customer-obsessed Customer Lifecycle Marketing Manager to join our fast-growing marketing team. Reporting directly to the Director of Demand Generation, you will play a pivotal role in designing and executing programs that nurture long-term customer relationships, increase product adoption, and drive retention and advocacy.

The ideal candidate is data-driven, creative, and passionate about creating meaningful, value-driven experiences across the entire customer journeyfrom onboarding to renewal and expansion. You thrive on collaboration, enjoy working cross-functionally, and have a track record of turning insights into measurable impact.

How You'll Make an Impact :

Develop and optimize the customer journey : Build targeted campaigns for every stage of the customer lifecycleonboarding, engagement, renewal, and advocacyto ensure customers experience ongoing value and success.

Drive customer engagement and product adoption : Leverage data insights to craft strategies that boost adoption, satisfaction, and retention. Collaborate closely with Customer Success and Sales to enhance customer touchpoints and engagement.

Design cross-sell and upsell programs : Partner with Product and Sales to identify key opportunities and launch campaigns that promote relevant solutions to existing customers.

Create compelling customer content : Work with Product Marketing to produce customer-focused content such as guides, webinars, and use-case articles that inspire and educate while highlighting customer success stories.

Collaborate across teams : Partner with GTM, Customer Success, and Product teams to ensure consistent messaging, seamless customer experiences, and alignment on retention goals.

Measure and report success : Define and analyze KPIs to evaluate program effectiveness, share insights, and identify opportunities to optimize lifecycle campaigns for growth and ROI.

Champion the voice of the customer : Collect feedback, track behavior, and document success stories to inform product strategy and shape customer conversations across the organization.

Required Qualifications :

35 years of experience in lifecycle or customer marketing in B2B SaaS.

Proven success developing campaigns that drive adoption, retention, and expansion.

Strong analytical skills with the ability to interpret customer data and translate it into actionable insights.

Excellent written and verbal communication skills, with the ability to craft engaging, customer-focused content. Background in SaaS and B2B spaces Familiarity with customer journey mapping, churn analysis, and customer health scoring.

Highly organized and capable of managing multiple projects simultaneously in a fast-paced environment.

Soft Skills and Cultural Fit :

Empathetic, customer-first mindset that drives every marketing decision.

Creative problem solver who thrives in a fast-moving, collaborative environment.

Curious and data-oriented, with a passion for experimentation and optimization.

Dependable team player who embraces challenges with enthusiasmand a sense of humor.

Benefits :

$90,000 - $115,000 OTE

Fully remote position

Stock options

Flexible PTO + 11 paid company holidays

Paid parental leave

Health, Dental, and Vision insurance

Employer-paid life and short-term disability coverage

401(k) with company match

Monthly wellness stipend

Professional development stipend

Pet insurance

At Limble, we are solution-oriented and customer-obsessed. We hire with a people-first mindset and value collaboration, curiosity, and impact over perfection. Our customers come from all walks of lifeand so do our employees. If you're passionate about building programs that help customers succeed and grow with us, we'd love to hear from you.