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Senior Art Director, Performance Innovation

Senior Art Director, Performance Innovation

HelloFreshNew York, NY, US
30+ days ago
Job type
  • Full-time
Job description

Job Description

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as : Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.

HelloFresh is seeking a talented and experienced Senior Art Director to join our Performance Innovation Team and take charge of developing and executing assets (mostly video!) for our paid social channels. In this role, you will work closely with a copywriter, videographer, and editor to conceptualize and execute digital creative assets. Your primary focus will be creating compelling visual content for various paid social media platforms to engage our target audience and drive growth. Collaboration with the growth team counterparts will be essential to ensure our creatives align with the company's overall objectives and drive results.

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You Will…

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  • Conceptualize and develop visually captivating paid social assets (mostly video!) that align with the company's brand and objectives

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  • Collaborate with a copywriter to create strong and cohesive concepts that effectively communicate key messages
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  • Work closely with a videographer and editor, providing feedback both on set and in post-production
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  • Work with the Producer throughout the entire video production process, from storyboarding and location scouting to casting and directing talent
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  • Stay up-to-date with the latest trends and best practices in video production, design, and social media marketing to bring innovative ideas to the table
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  • Work closely with the growth team counterparts to understand campaign goals, target audience, and performance metrics, and ensure the video content aligns with these objectives
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  • Provide creative direction and guidance to ensure consistent brand messaging and visual identity across all paid social video campaigns
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  • Conduct regular reviews and analysis of campaign performance data to identify opportunities for improvement and provide actionable insights for future campaigns
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  • Manage multiple projects simultaneously, ensuring that deadlines are met and deliverables are of the highest quality
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    You Are…

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  • Someone who takes a human-first approach and is highly collaborative
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  • An expert in developing creative for social media platforms, their best practices, and the ability to adapt content for different formats and audiences
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  • Proficient in leveraging data and analytics to inform creative decision-making and drive performance optimization
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  • An exceptional communicator and presenter with the ability to effectively articulate ideas and collaborate with cross-functional teams
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  • Able to thrive in a fast-paced, deadline-driven environment and manage multiple projects simultaneously
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  • A strong collaborator with excellent communication skills, and the ability to work effectively with cross-functional teams
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  • A passion for creativity and a drive to stay updated with industry trends and emerging technologies
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  • A culture fit; someone who interacts with positivity, professionalism, passion, and kindness
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    At a minimum, you have...

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  • 5+ years’ experience as an Art Director at a creative agency or design-led consumer brand
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  • Strong portfolio demonstrating expertise in video production and art direction, with a focus on paid social campaigns
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  • Working knowledge of design softwares and a hands-on approach to the work
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  • Experience being on set, providing live feedback to stylists and videographers, as well as directing talent
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  • Ability to work on-site 4 days a week
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  • Experience in DTC or food and beverage is a major plus
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  • Proven experience working as an Art Director or in a similar creative role, preferably in the digital advertising or social media marketing industry
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    You’ll get…

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  • Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
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  • Generous PTO, including sabbatical, and parental leave of up to 16 weeks
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  • Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
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  • Tuition reimbursement for continuing education (upon 2 years of service)
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  • Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
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  • Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
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  • Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain
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    This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

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    New York Pay Range

    $103,400—$116,300 USD

    About HelloFresh\n

    We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!

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    At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.

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    We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form.

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    To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn.

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    HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at :

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  • Europe : EUaccommodations@hellofresh.com
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  • APAC : APACaccommodations@hellofresh.com
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  • United States : USCandidateAccommodations@hellofresh.com
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  • Canada : CAaccommodations@hellofresh.com
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