Senior Lifecycle Marketing Manager

A company is looking for a Senior Lifecycle Marketing Manager to drive growth through lifecycle initiatives.

Key Responsibilities

Lead the development and optimization of email content strategies for all brands

Execute email campaigns and manage the email trigger series to enhance customer engagement

Provide insights through monthly reports and stay updated on email marketing trends

Required Qualifications

10+ years of experience in lifecycle marketing, focusing on email strategy and data-driven decision-making

Strong understanding of customer journeys and engagement touchpoints

Hands-on experience with email platforms and HTML

Familiarity with CRMs, Hightouch, Customer.io, or similar tools

Analytical mindset with the ability to identify trends and implement insights