System Director of Marketing and Communications

Marketing And Communications System Director

The Marketing and Communications System Director is a strategic leader responsible for developing and executing comprehensive marketing and communication plans to promote our key growth initiatives, our services, our people and to generate a strong sense of brand promise to the community and our care team. They work to enhance the organization's reputation by increasing patient engagement, and achieving its strategic goals using modern and innovative tactics. They will collaborate closely with leadership throughout the health system and within the community to identify ways to tell our story that promote a culture of being exceptional. The Marketing and Communications System Director is both relational and analytical allowing them to advise and support the organization as a trusted resource.

Minimum Qualifications :

Required

• Bachelor degree in communications, marketing, journalism or related field.
• Seven (7) years of experience in similar role.
• Five (5) years of experience in a leadership / management role

Preferred

Essential Job Functions :

In addition to the essential functions of the job listed below, employees must have on-time completion of all required education as assigned per DNV requirements, Bozeman Health policy, and other registry requirements.

Develop and implement marketing and communication strategies aligned with the organization's overall goals and objectives.

Create and oversee a content strategy for patient testimonials, employee stories and ongoing series.

Oversee the Communications team as it pertains to managing media outlet relationships to ensure positive coverage of the organization.

Develop and implement strategies to engage with key stakeholders, including patients, physicians, employees, community members, and others.

Lead and manage a team of marketing and communication professionals, including marketing specialists, writers, graphic designers, and public relations specialists.

Develop and manage the marketing and communications budget, ensuring efficient allocation of resources.

Ensure compliance with all relevant healthcare marketing and communication regulations and guidelines.

Knowledge, Skills, and Abilities

Schedule Requirements

Physical Requirements

Lifting (Rarely 30 pounds) : Exerting force occasionally and / or using a negligible amount of force to lift, carry, push, pull, or otherwise move objects or people.

Sit (Continuously) : Maintaining a sitting posture for extended periods may include adjusting body position to prevent discomfort or strain.

Stand (Occasionally) : Maintaining a standing posture for extended periods may include adjusting body position to prevent discomfort or strain.

Walk (Occasionally) : Walking and moving around within the work area requires good balance and coordination.

Climb (Rarely) : Ascending or descending ladders, stairs, scaffolding, ramps, poles, and the like using feet and legs; may also use hands and arms.

Twist / Bend / Stoop / Kneel (Occasionally) : Twisting, bending, stooping, and kneeling require flexibility and a wide range of motion in the spine and joints.

Reach Above Shoulder Level (Occasionally) : Lifting, carrying, pushing, or pulling objects as necessary above the shoulder, requiring strength and stability.

Push / Pull (Occasionally) : Using the upper extremities to press or exert force against something with steady force to thrust forward, downward, or outward.

Fine-Finger Movements (Continuously) : Picking, pinching, typing, or otherwise working primarily with fingers rather than using the whole hand as in handling.

Vision (Continuously) : Close visual acuity to prepare and analyze data and figures and to read computer screens, printed materials, and handwritten materials.

Cognitive Skills (Continuously) : Learn new tasks, remember processes, maintain focus, complete tasks independently, and make timely decisions in the context of a workflow.

Exposures (Rarely) : Bloodborne pathogens, such as blood, bodily fluids, or tissues. Radiation in settings where medical imaging procedures are performed. Various chemicals and medications are used in healthcare settings. Job tasks may involve handling cleaning products, disinfectants, and other substances. Infectious diseases due to contact with patients in areas that may have contagious illnesses.