Senior Director, Product Marketing

Senior Director Product Marketing

Are you passionate about making a difference in people's lives? Do you enjoy working in a service-oriented industry? If so, this opportunity may be the right fit for you! The Senior Director Product Marketing is responsible for the enterprise leadership and hands-on development of Modivcare's Product Marketing function. This position guides cross-functional teams to position products effectively in the market, communicate differentiated value, and deliver measurable outcomes that drive adoption and growth. Serving as the bridge between Product, Sales, and Marketing, this leader translates market, customer, and competitive insights into actionable go-to-market strategies. The role will establish a unified product marketing framework across all Modivcare business lines supporting both strategic initiatives and day-to-day execution that bring our products, platforms, and purpose to life.

Market Insight and Strategy

Leads enterprise-level market research and competitive intelligence to identify trends, opportunities, and challenges across NEMT, PCS, Home, and emerging digital solutions. Synthesizes insights from clients, members, and partners to inform product roadmaps and go-to-market priorities. Partners with Product, Corporate Development, and Finance to define segment-specific positioning, pricing logic, and value realization. Ensures product strategies align with regulatory environments, market needs, and Modivcare's mission to improve access to care.

Product Positioning and Messaging

Defines clear, differentiated value propositions that communicate how Modivcare's products enable access, reliability, and compassion at scale. Crafts messaging architectures that resonate with multiple audiences from Medicaid and Medicare clients to healthcare organizations and community stakeholders. Ensures consistency of voice and narrative across all marketing channels, client communications, and sales engagements. Collaborates with Corporate Marketing to translate product positioning into brand-aligned storytelling and creative assets.

Go-to-Market Planning and Execution

Leads enterprise go-to-market planning, ensuring alignment between Product, Sales, and Marketing teams for all launches, enhancements, and market initiatives. Builds GTM playbooks, sales enablement materials, and launch plans that accelerate adoption and revenue growth. Partners with operational and technology teams to translate complex capabilities into clear, outcome-driven client value. Balances strategic planning with active participation in content creation, campaign development, and market execution as the function matures.

Sales and Account Enablement

Equips Sales and Account Management teams with the insights, tools, and training to position Modivcare solutions effectively. Leads development of competitive battlecards, pitch frameworks, and client demo materials to drive engagement and retention. Aligns sales narratives with product roadmaps and customer success stories to ensure consistency in the market.

Cross-Functional Leadership and Alignment

Serves as the connective tissue between Product, Sales, and Marketing to ensure unified market strategy and messaging. Collaborates with Product, Sales, Operations, and Finance to translate business priorities into marketing execution plans. Drives continuous feedback loops between client outcomes, market learnings, and product innovation. Fosters a culture of collaboration, transparency, and accountability across teams and business units.

Innovation and Best Practices

Introduces leading practices from both healthcare and adjacent industries to strengthen Modivcare's product marketing maturity. Leverages data, analytics, and digital tools to enhance insight generation and performance measurement. Continuously evaluates and refines product marketing processes to improve efficiency, scalability, and impact. May lead cross-functional projects and perform other duties as assigned. Occasional business travel may be required. Leads, mentors, and develops a high-performing product marketing team that operates across service lines. Determines appropriate staffing and resources to achieve strategic and operational objectives. Defines annual Key Performance Indicators aligned with corporate goals. Directs and coaches leaders on performance management, development, and succession planning. Ensures collaboration and performance excellence across matrixed teams and functions. Builds a culture of accountability, empowerment, and recognition aligned with Modivcare's values. Prepares and manages budgets as assigned; analyzes variances and initiates corrective actions to optimize performance.

Qualifications

We are interested in talking to individuals with the following : Bachelor's degree in Marketing, Business Administration, or related field required; Master's or advanced degree preferred. Twelve (12) or more years of progressive experience in product marketing, with a strong background in healthcare, health technology, or related industries. Eight (8) or more years in leadership roles managing teams and cross-functional initiatives. Relevant certifications in product marketing, strategic marketing, or GTM strategy preferred. Or equivalent combination of education and experience. Proven leadership experience in product marketing, with both strategic and hands-on execution capabilities. Deep understanding of healthcare markets, including Medicaid, Medicare Advantage, and managed care organizations. Expertise in developing differentiated product and technology positioning for complex, multi-line service portfolios. Demonstrated ability to lead go-to-market planning, launch readiness, and sales enablement programs. Strong analytical and storytelling skills to transform insights into clear business narratives. Skilled collaborator able to align cross-functional teams around shared goals and outcomes. Exceptional written and verbal communication skills with executive presence and influencing capability. Creative and adaptable problem solver who thrives in a fast-paced, evolving environment. Experience integrating best practices from high-performing organizations to drive transformation.

Salary

Salary : $191,900-259,100 This role is bonus eligible based on personal and company performance.

Benefits

Modivcare offers a comprehensive benefits package to include the following : Medical, Dental, and Vision insurance Employer Paid Basic Life Insurance and AD&D Voluntary Life Insurance (Employee / Spouse / Child) Health Care and Dependent Care Flexible Spending Accounts Pre-Tax and Post-Tax Commuter and Parking Benefits 401(k) Retirement Savings Plan with Company Match Paid Time Off Paid Parental Leave Short-Term and Long-Term Disability Tuition Reimbursement Employee Discounts (retail, hotel, food, restaurants, car rental and much more!)

Equal Opportunity Employer

Modivcare is an Equal Opportunity Employer. We consider all applicants for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, handicap or disability, or status as a Vietnam-era or special disabled veteran in accordance with federal law.

If you need assistance, please reach out to us at hr.recruiting@modivcare.com.

We appreciate your interest in joining Modivcare! Our goal isn't a number. It's a difference. Modivcare is leading the transformation to better connect people with care, wherever they are. We serve the most underserved by facilitating non-emergency medical transportation and personal and home care to enable greater access to care, reduce costs and improve outcomes.