Data Analyst / Web Manager - Marketing and Communications

Data Analyst / Web Manager - Marketing and Communications

Salary : Commensurate with experience

Benefits : Generousbenefits include paid time off including holidays and vacation, retirementmatch, and tuition remission for employee and dependents. Details at www.duq.edu / benefits

Location : Marketing and Communications

Position Status : Full-time (35 hours perweek)

Hours : Varied

Position Number : 437707 / 10-1123

FLSA Status : Exempt

POSITIONSUMMARY :

Under the direction of the Senior Director of WebServices and Digital Accessibility, the Data Analyst / Web Manager willtake the lead on digital analytics collection, analysis and reporting from DMC-with primary responsibility for the main University web analytics (viaappropriate and best-practice-aligned tools), providing monthly and annualreports and analysis as required-collaborating with the DMC web team, trainingof DMC staff and training of University web content editors.

The data analyst / web manager will provide advice, insight andrecommendations on future reporting, development and direction of web-basedservices as part of the University's marketing and communications division, itsstrategic plan and related University needs and services, particularly insupporting data collection, analysis and reporting for DMC's Director ofAdvertising. The data analyst / web manager will accomplish this work throughpersonal contribution to production and design, web, SEO and analytics bestpractices.

The manager will work with web content specialists and a range of analyticstools and research to optimize user experiences toward strategic outcomesdetermined through consultation with marketing and communication leadership aswell as University stakeholders.

In addition, thisposition will work as part of the central web team to oversee, develop,coordinate and perform maintenance, enhancement, design and content of theDuquesne University websites on a day-to-day basis and other properties asrequested by the Director of Web Services.

DUTIES AND RESPONSIBILITIES :

Data Analytics Project Management andReporting

Collects, analyzes, interprets andcommunicates (both written and verbal) website performance data using tools such asGoogle Analytics 4 (GA4), Google Tag Manager (GTM), and Google Search Console.

Develops and delivers monthly, annual andad hoc reports with actionable insights to support strategic decision-making.

Designs and maintains automated dashboardsand visualizations using tools like Power BI.

Leads analytics projects fromrequirements gathering through execution and reporting.

Documents project specifications,instructions, and workflows to ensure clarity and consistency across stakeholders.

Strategic Insight and Optimization

Providedata-driven recommendations to improve user experience, content effectiveness,and digital marketing performance.

Conducts keywordand competitor research to support search engine optimization (SEO) andcampaign strategy.

Collaborates with marketing andcommunications leadership to align analytics with institutional goals.

Website Support and Maintenance

Assists in thedevelopment, enhancement, and maintenance of university websites using content

management systems (CMS), including Modern Campus CMS.

Ensures dataintegrity by troubleshooting reporting environments and maintaining reliabledata sources.

Collaboration and Training

Works closelywith web content editors, university departments and external partners tosupport data needs.

Trains marketing and communications (DMC) staff and university web editors onanalytics tools and best practices.

Professional Development and Innovation

Stays current withindustry trends and explore innovative methods for data collection, analysis,and reporting.

Other Duties as Assigned

Performs additional tasks as requested by the Director of WebServices or other leadership to support departmental and institutional goals.

SUPERVISORYRESPONSIBILITIES :

Supervisesstudent employees only.

REQUIREMENTS :

Minimum qualifications :

Bachelor's degree in a related field from an accredited institution orequivalent experience.

Google AnalyticsCertification.

Google TagManager Certification.

A minimum of 1-5 years ofprogressive responsibility in digital analytics, reporting and measurementprojects is required. Candidates should demonstrate both : an ability tocommunicate clearly and a proficiency in analyzing data, generating reports andproviding actionable insights using tools such as Google Analytics 4 (GA4),Google Tag Manager (GTM), and data visualization platforms.

Preferredqualifications :

Master's degree from an accredited institution.

Microsoft Power BI Data Analyst ProfessionalCertificate

1-5years of experience in digital analytics, reporting or measurement projectsrequired. Should be comfortable with analysis and communication of data,metrics and reporting findings.

The Ideal Candidate will have :

Strong quantitative analytical, strategic problem-solving and communication(written and verbal) skills, with considerable experience providing insightsand performing formal presentations.

Exceptionalcollaboration and communication skills to work effectively withcross-functional teams making authoritative data-driven recommendations.

Abilityto prioritize and organize effectively to develop a project independently oncegoals are set, showing judgment and initiative to accomplish job duties.

Designautomated reports and / or dashboards that allow leaders to track data in realtime or on a periodic basis to determine the effectiveness of our content,campaign and initiatives.

Take sole responsibility for periodic reporting to leadership, includingcompiling and analyzing data; generating data visualizations.

Familiaritywith web technologies and CMS platforms (knowledge of Modern Campus CMS is aplus).

Keywordand competitor research, GA4, GTM and Search Console.

Familiaritywith Power BI and data visualization tools and best practices is a plus.

Versatile understanding of all forms ofdigital marketing, including Content marketing, email marketing, affiliatemarketing, social media marketing, friend referral marketing, conversionoptimization, landing page optimization, paid marketing, retargeting, etc.

An upbeat,team-oriented attitude with enthusiasm to learn and adapt to a new environment.

Ability toestablish and maintain effective working relationships with the UniversityCommunity.

Ability and willingness to contribute actively to the mission of the Universityand to respect the Spiritan Catholic identity of Duquesne University. Themission is implemented through a commitment to academic excellence, a spirit ofservice, moral and spiritual values, sensitivity to world concerns, and anecumenical campus community.

APPLICATIONINSTRUCTIONS :

Applicants are asked to submit a cover letter, resume, and contact informationfor three professional references.

Duquesne University was founded in 1878 by its sponsoring religious community,the Congregation of the Holy Spirit. Duquesne University is Catholic inmission and ecumenical in spirit. Motivated by its Catholic identity,Duquesne values equality of opportunity both as an educational institution andas an employer.