Senior Director of B2B Growth Marketing
ConfidentialBoston, MA, United States- Full-time
Senior Director of B2B Growth Marketing
About the Company
Innovative provider of specialty chemicals & custom bioprocessing solutions
Industry
Biotechnology
Type
Privately Held
About the Role
The Company is seeking a Senior Director of B2B Growth Marketing to spearhead the development and execution of innovative full-funnel marketing strategies that are customer-focused and designed to drive transformative growth in the life sciences sector. The successful candidate will be responsible for leading the creation of marketing programs that enhance brand awareness, generate leads, and ultimately contribute to revenue growth. This role involves defining target personas, developing value propositions, and crafting tailored messaging strategies to ensure the success of marketing campaigns. The Senior Director will also be tasked with measuring and optimizing the performance of these programs, as well as collaborating with cross-functional teams to influence brand perception, demand generation, and customer loyalty. Applicants for the Senior Director position should have a proven track record in B2B marketing, with a strong emphasis on the life sciences or related industries. The role requires a strategic thinker who can lead the implementation of cross-channel marketing initiatives and account-based marketing programs. The ideal candidate will be adept at creating and analyzing KPIs, and success metrics, and refining strategies for continuous improvement. A collaborative approach is essential, as the Senior Director will work closely with sales, product, and other stakeholders to ensure the seamless delivery of customer experiences. A background in leading full-funnel marketing programs and a deep understanding of the B2B customer journey are key to success in this role.
Travel Percent
Less than 10%
Functions
- Marketing
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