Senior Product Marketing Manager, Optimize & Analyze

Senior Product Marketing Manager, Optimize & Analyze

At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we're redefining how teams Build, Manage, and Optimize for the web combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality and to power what's possible on the web.

We're looking for a Senior Product Marketing Manager to take full ownership of our Optimize & Analyze capabilities. In this role, you'll collaborate with cross-functional partners to lead our messaging, strategy, and go-to-market initiativesshaping how users discover, understand, and adopt latest product add-ons and standalone products.

This is a highly visible and strategic role in which it will be crucial to build trust and partnership with teams across Product, Engineering, Sales, and Marketing to ensure that our offerings not only meet market needs but set new industry standards.

About the Role

• Location : Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate's geographic location, job-related experience, knowledge, qualifications, and skills.
• United States (all figures cited below are in USD and pertain to workers in the United States)
• Zone A : $159,000 - $209,000
• Zone B : $150,000 - $197,000
• Zone C : $140,000 - $182,000
• Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada)
• 147,000 - 192,000
• This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.
• Reporting to the Director, Product Marketing

As the Senior Product Marketing Manager, Optimize & Analyze, you'll

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About You

You'll thrive as a Senior Product Marketing Manager, Analyze & Optimize if you :

Our Core Behaviors :

Benefits & Wellness

Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country / state of employment.

Remote, Together

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO) / Veterans / Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Stay Connected

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and / or Glassdoor.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered. To join Webflow, you'll need a valid right to work authorization depending on the country of employment. If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. For information about how Webflow processes your personal information, please review Webflow's Applicant Privacy Notice.