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Director of Marketing
Director of MarketingLOVE CORN • Ho Ho Kus, NJ, US
Director of Marketing

Director of Marketing

LOVE CORN • Ho Ho Kus, NJ, US
15 days ago
Job type
  • Full-time
Job description

US Marketing Director

Location : Ho-Ho-Kus, NJ (Mon - Thur in office) Reports to : Co-Founder & CEO

About LOVE CORN

In life and in snacks, it's all about finding love in the simple things!

LOVE CORN is a delicious crunchy corn snack and fan favorite among busy adults, always-hungry teens and picky little eaters that makes lunchtimes more exciting, road trips go quicker, the party more fun and life a little bit better, one kernel of joy at a time.

Founded in 2016 by family members Gavin, Missy & Jamie McCloskey, LOVE CORN is sold in 20,000+ stores across the US & UK. Find them in your local store. Buy them online. Give them a crunch. They're a little bit life changing.

Role Overview

We're looking for a US Marketing Director to lead LOVE CORN's digital-first marketing strategy, driving awareness, engagement, and conversion across all touchpoints. This person will own the consumer journey online-to-retail - building digital campaigns that spark discovery, generate trial, and accelerate velocity at retail.

You'll lead brand-building, performance marketing, content, influencer, retail media, and eCommerce marketing (Amazon, Instacart, TikTok Shop), while partnering with sales to support retailer priorities.

This role requires a hands-on digital leader - a strategist, storyteller, and performance optimizer rolled into one.

Key Responsibilities

Digital & Performance Marketing

  • Own and scale LOVE CORN's digital ecosystem : website, CRM, paid social, paid search, influencer, Amazon, Instacart, and TikTok Shop.
  • Build performance marketing programs that drive awareness, trial, and repeat while meeting ROAS goals.
  • Lead organic and paid social strategies with an emphasis on community-building, authentic storytelling, and influencer partnerships.
  • Develop and execute a CRM / email / SMS strategy to nurture LOVE CORN's consumer database and build loyalty.
  • Partner with eCommerce partners to optimize Amazon / Instacart / TikTok Shop marketing and maximize conversion.

Retail & Shopper Marketing (Digital-Forward)

  • Build digital-first retailer campaigns (retail media, geo-targeted digital, influencers, and social content that ladders up to retail activation).
  • Partner with sales to ensure every major retailer launch is supported with a full-funnel marketing plan (digital + shopper).
  • Track and optimize ROI across retail media and digital spend.

    • Data, Insights & Analytics

  • Create and manage dashboards for digital marketing performance (traffic, CAC, ROAS, conversions, engagement, CRM growth).
  • Leverage consumer insights and category data to guide strategy, content, and campaign optimization.
  • A / B test campaigns and creative to constantly improve outcomes.

    • Leadership & Collaboration

  • Manage and mentor a small, high-performing team (community, content, design, & some agencies)
  • Collaborate with finance (budget ownership), sales (account priorities), and ops (demand planning linked to campaigns).
  • Present digital & marketing updates to board and executive team.

    • Qualifications

  • 812 years of digital marketing experience within food & beverage or CPG; startup / challenger brand experience preferred.
  • Proven success in performance marketing, scaling ROAS-positive paid social / search, and managing CRM / retention programs.
  • Experience leading Amazon, Instacart, and retail media marketing.
  • Strong understanding of digital content and influencer marketing, with a track record of building engaged online communities.
  • Ability to translate digital campaigns into retail results (velocity, distribution growth, incremental displays).
  • Strong analytical skills; fluency in dashboards, KPIs, and data-driven decision-making.
  • Excellent communicator and storyteller with entrepreneurial drive and scrappy, get-it-done energy.
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    Director Of Marketing • Ho Ho Kus, NJ, US

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